Last updated on Sep 15, 2018 at 01:07 pm

Google Academy for Ads AdWords Video Advertising Exam Answers

Time Duration: 90 mins | Total Questions: 74 | Passing Score: 80%

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Which of the following is a tip for optimizing a TrueView video ad campaign?
A) Remove all but one targeting group from the campaign.
B) Add exclusions to the campaign or targeting group.
C) All of the listed answers are incorrect.
D) Increase each target group’s bid by 100%.

What is an example of a managed placement for a TrueView in-stream ad?
A) A website on the Google Display Network (GDN).
B) All of the listed answers are correct.
C) A YouTube channel.
D) YouTube watch page.

A TrueView in-stream ad view is counted when a viewer:
A) watches at least 25% of the video.
B) watches at least 30 seconds of the video or completes it.
C) watches the video for five seconds or longer.
D) watches the video until the last quartile.

What is the maximum number of targeting groups you can create in an AdWords for video campaign?
A) 10
B) 1
C) 50
D) There isn’t a limit.

What does average view frequency measure?
A) Average number of channel views.
B) Average number of times someone has viewed a video ad.
C) Average view-through rate (VTR) for the video.
D) All of the listed answers are incorrect.

What are the targeting options for mastheads?
A) Topics, remarketing and interests.
B) Topics and remarketing.
C) Interests and remarketing.
D) Visitors to the YouTube homepage in a targeted country.

To run a TrueView video ad, the video must be uploaded to:
A) an advertiser’s website.
B) YouTube, with the privacy settings changed to “Private.”
C) any video hosting site.
D) YouTube, with the privacy settings changed to “Public” or “Unlisted.”

Which of the following is true when creating a targeting group for an AdWords for video campaign?
A) You can see estimates for views and average cost-per-view (CPV) values.
B) All of the listed answers are correct.
C) You can enable targeting groups for certain ads.
D) You can customize bids per TrueView ad format.

An advertiser is charged for a TrueView in-display ad when a viewer:
A) watches the entire ad.
B) watches a TrueView in-stream ad after watching an in-display ad.
C) chooses to watch the ad by clicking a thumbnail.
D) shares the ad.

_______ is used for AdWords for video campaigns.
A) Cost-per-click (CPC) bidding
B) Cost-per-acquisition (CPA) bidding
C) Cost-per-thousand-impressions (CPM) bidding
D) Cost-per-view (CPV) bidding

What do earned actions measure?

A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.

Why is average view frequency important to measure?
A) All of the listed answers are incorrect.
B) You can see the number of conversions the ad received.
C) You can understand how often a single user sees your ad
D) You can see how engaged a viewer is with your ad

Where would a call-to-action (CTA) overlay show?
A) All of the listed answers are correct.
B) Videos on your channel.
C) Embedded videos.
D) On TrueView in-display ads.

With YouTube Analytics, you can track metrics on:
A) cost-per-channel visit.
B) playback locations.
C) YouTube session length.
D) TrueView ad skip rates.

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?
A) 0.2
B) 0.11
C) 0.02
D) 0.09

___________ ads can show on YouTube search results before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.
A) Disapproved
B) Paused
C) Approved
D) Eligible

In which TrueView format(s) can an advertiser use a companion banner?
A) In-stream and in-display.
B) In-stream.
C) All of the listed answers are incorrect.
D) In-display.

A click on a companion banner:
A) can direct to an external URL.
B) can direct to a YouTube channel.
C) All of the listed answers are correct.
D) is free of charge.

Which ad rotation option cannot be used for AdWords for video campaigns?
A) Rotate evenly.
B) Optimize for views.
C) Optimize for conversions.
D) Optimize for clicks.

On average, how long does it take for a video ad to get approved?
A) 1 business day.
B) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).
C) 2 hours.
D) 10 business days.

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

A) Quartiles only.
B) View-through rate (VTR) only.
C) View-through rate (VTR) and quartiles.
D) Quartiles and website clicks.

Average video view duration metrics are accessible through:
A) The YouTube Channel watch page.
B) The YouTube analytics audience retention tab.
C) AdWords reports and uploads tab.
D) AdWords campaign tab.

With TrueView in-display ads, advertisers can target:
A) The Google Display Network (GDN).
B) All of the listed answers are incorrect.
C) YouTube.
D) YouTube and the Google Display Network (GDN).

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

  1. It’s a cheap way to provide a narrower set of options to mobile customers
  2. Mobile browsers aren’t powerful enough to load most desktop sites
  3. Mobile users don’t need all the features a website can offer.
  4. Desktop sites typically don’t load quickly on mobile devices

How does AdWords data-driven attribution give credit for conversions?

  1. Its uses the linear model to credit conversion equally across all clicks on the path
  2. It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path
  3. It gives more credit to clicks that happened closer to the conversion
  4. It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which were most critical to the conversion

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

  1. Call-only ads cost more, but reach farther
  2. Call-only ads don’t include a link to a mobile site
  3. Call-only ads don’t appear on mobile devices
  4. Call-only ads run for shorter duration than ad call extensions

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

  1. Google Play Store optimization’
  2. Get new users for her app
  3. Get new users who most likely complete in-app actions
  4. Target cost per install (tCPI)

 

Where can universal app campaigns run?

  1. Within other apps, also known as in-app
  2. Only on the Google Play Store
  3. On the Search and Display Network and YouTube
  4. Only on AdMob

 

AdWords Smart Bidding uses machine learning and your account data to help you

  1. Make informed bidding decisions and value mobile accurately
  2. Prevent your total spend from surpassing the hard limit you set
  3. Let you adjust your bids manually, so you’re visible when customers are looking for you
  4. Limit your bids to the times of day when competition for ad space is lowest

 

How can you re-engage users who have abandoned your app after their first use?

  1. Offer deeper discounts to entice visitors
  2. By offering store credit for users who click your ads
  3. Remarket to app users with a compelling message across search, display, and video
  4. By engaging users who visit your desktop website

 

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

  1. Mobile Site Apps
  2. Enhanced Mobile Sites
  3. Progressive Web Apps
  4. Progressive sites

 

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s director app. Which app feature best supports his need?

  1. The app is available at no cost to him or any businesses –big or small
  2. It’s mobile-friendly, so he can easily create his video footage on the go
  3. It helps connect him with local filmmakers for hire
  4. It offers 100+ ready-to go video templates designed for a variety of businesses, including his

 

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

  1. In the Google Display Specification site
  2. Through a Google representative
  3. In the AdWords Help Center
  4. Through the third-party request form

 

What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

  1. Video Performance Data
  2. AdWords Reporting
  3. YouTube Analytics
  4. Google Brand Lift

 

 

What is Google’s programmatic buying platform?

  1. YouTube
  2. AdWords
  3. Google Analytics
  4. DoubleClick Bid Manager

 

What percentage of video views on YouTube come from mobile devices?

  1. Almost 25%
  2. Almost 15%
  3. More than 60%
  4. More than 75%

 

In this TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

  1. Learn how to build a table
  2. Click here
  3. Start now
  4. Download this

 

What does digital media offer that TV advertising does not?

  1. Upfront deals
  2. Real-time optimization
  3. Demographic targeting
  4. Reach

 

What’s the first step when determining the right video solution for your campaign?

  1. Choose the video solution that drives that goal
  2. Optimize your campaign
  3. Determine your campaign goals
  4. Find the KPI’s that measure your goal

 

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical step he needs to take within AdWords to start a video remarketing campaign?

  1. Set the membership duration to Open to ensure he captures all users for an open ended period iof time, even new ones
  2. Select the viewer actions he wants to target for his list
  3. Link his current AdWords account to his existing YouTube channel
  4. Add the remarketing list to his campaign

 

Yoko wants to re-generate prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

  1. Ad impressions, users who have downloaded the app
  2. Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
  3. Ad impressions, users who haven’t downloaded the app
  4. Ad impressions, users who have subscribed to her company’s video channel

 

———- is used to measure video campaigns.

  1. Cost-per-view (CPV) bidding
  2. Cost-per-acquisition (CPA) bidding
  3. Cost-per-thousand-impressions (CPM) bidding
  4. Cost-per-click (CPC)bidding

 

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

  1. Start broad- adjust the settings to reach a wide audience , test, and then refine the settings based on the performance data
  2. Take it easy – to start, simply go with the default targeting settings while getting used torunning an AdWords video campaign
  3. Use what you know – adjust the settings to mimic those used for a prior successful video campaign
  4. Maximize for success – take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience

 

Which of these formats can be booked cross-screen(mobile and desktop)?

  1. Rich Media Custom Mastheads
  2. Video Mastheads
  3. Rich Media Layouts Mastheads
  4. Video Media Layout Mastheads

 

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

  1. Impressions and conversions
  2. Clickthrough rate and cost-per-click
  3. Conversion delay and cost-per-click
  4. Impressions, reach, frequency

 

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up checking it?

  1. Clickthrough rate
  2. Cost-per-click
  3. Conversion
  4. Cost-per-acquisition

 

Which targeting option allows you to re-engage with people who visted your site by serving them ads containing the products they viewed on their visit?

  1. Similar audiences
  2. Topic targeting
  3. Dynamic remarketing
  4. In-market audiences

How should an adviser with store in both India and Germany set up an AdWords accounts to target users in these different locations?

  1. Create two separate ad groups, each targeting one of these locations
  2. Create two separate campaign, each targeting one of these locations
  3. Create two separate accounts, one for each of these locations
  4. None of the above AdWords can’t target users in specific locations

 

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

  1. Set up enhanced cost-per-click(ECPC) bidding
  2. Customize the statistics tables on the Campaign page
  3. Use the Bid Simulator
  4. Use the priority setting in his Shopping campaign

 

You can use custom labels to:

  1. Subdivide a product by specific features that you decide
  2. Have Google subdivide your product into specific relevant categories
  3. List specific features in your Shopping ads
  4. Target different countries within the same Shopping campaign

 

Google Merchant Center is used for:

  1. Setting up campaign bidding priorities
  2. Managing conversion tracking
  3. Uploading product data feeds
  4. Editing your Shopping campaign’s product groups

 

What can you use to connect with people based on their purchase intent?

  1. Similar audiences
  2. Customer Match
  3. Custom affinity audiences
  4. Google’s in-market audiences

 

Google helps marketers connect with people using what three kinds of data?

  1. Declared, social, and offline
  2. Declared, matched, and demographic
  3. Passion, purchase intent, and personalization
  4. Demographic, purchase intent, and declared

 

What are the three components in the YouTube ecosystem?

  1. Fans, publishers, and advertisers
  2. Brands, publishers, and advertisers
  3. Creators, agencies, and publishers
  4. Fans, creators, and advertisers

 

Which is the best tip for optimizing a TrueView video for viewer engagement?

  1. Increase each target group’s bid by 100%
  2. Add exclusions to the campaign
  3. Run both an in-stream and a video discovery version of the ad
  4. Look at engagement rate for targeting and focus on the methods with highest view through rate

 

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

  1. Through a third-party provider
  2. Through a Google representative
  3. YouTube
  4. AdWords

 

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

  1. Engagement report
  2. Likes and dislikes report
  3. Audience retention report
  4. Watch time report

 

What’s the view of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

  1. 09
  2. 2
  3. 11
  4. 02

 

TrueView in-stream ads can appear on:

  1. YouTube Mastheads
  2. Google search results and YouTube watch pages
  3. The Google Play Store
  4. YouTube watch pages

 

Video advertising on YouTube lets you:

  1. Pay a single monthly fee
  2. Use pay-per-report analytics and pay for click-throughs ads
  3. Use pay-per-report analytics and pay a single monthly fee
  4. Use free video analytics

 

Which is a good app design practice?

  1. Zoom viewers in automatically for app content you know is most important
  2. Get users to enter valuable user profile information immediately when they first open the app
  3. Make previous searches and recent purchases readily available
  4. Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors

 

 

Why should you build a mobile site or app instead of just resizing your desktop site smaller screen?

  1. Mobile browsers aren’t powerful enough to load most desktop sites
  2. Desktop sites typically don’t load quickly on mobile devices
  3. Mobile users don’t need all the features a website can offer
  4. It’s a cheap way to provide a narrower set of options to mobile customers

 

How does AdWords data –driven attribution give credit for conversions?

  1. It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path
  2. It uses the linear model to credit conversions equally across all clicks on the path
  3. It gives more credit to clicks that happened closer to the conversion
  4. It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion

 

These are all key to good mobile site design except?

  1. Easy search
  2. Easy conversion
  3. Easy user customization
  4. Easy navigation

 

Call conversions, which can be tracked by businesses in eligible countries, can be used track calls from users who visited a website from any source.

  1. False
  2. True

 

Which kind of targeting can help deliver ads to mobile users when they’re physically needed your business location?

  1. Ad schedule targeting
  2. Keyword targeting
  3. Location targeting
  4. Profile targeting

 

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

  1. Call-only ads run for shorter durations than ad call extensions
  2. Call-only ads don’t include a link to mobile site
  3. Call-only ads cost more, but reach farther.
  4. Call-only ads don’t appear on mobile devices

 

What does a call extension let users do that call-only ads do not?

  1. Click through to your mobile site instead of calling.
  2. Easily save the number to their phone’s contact list.
  3. Choose from two different numbers to call.
  4. Easily schedule a call-back from the advertiser when the line is busy.

 

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

  1. Many in traditional retail are not mobile users.
  2. They don’t use AdWords
  3. They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices
  4. No one has figured a way to “see” mobile’s contribution yet.

 

Which manual bidding strategy can you use to increase your reach?

  1. Cost-per-click
  2. Cost-per-engagement
  3. Cost-per-thousand-viewable impressions
  4. Cost-per-thousand-viewable impressions

 

You are interested in understanding how campaign are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

  1. Conversion
  2. Cost-per-click
  3. Clickthrough rate
  4. Cost-per-acquisition

 

Which bidding strategy should use you if you want to increase revenue from your ads?

  1. Target cost-per-action (CPA)
  2. Enhanced cost-per-click (ECPC)
  3. Maximize clicks
  4. Target return on ads spend (ROAS)

When should you use automated bidding?

  1. If you have had 50 -100 conversions over 15 days in a single campaign
  2. If you have had 10 -50 conversions over 15 days in a single campaign
  3. If you have had 50 -100 conversions over 30 days in a single campaign
  4. If you have had 5 -10 conversions over 30 days in a single campaign

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What does linking an AdWords account to a YouTube account allow an advertiser to do?
A) Access additional video reporting metrics.
B) All of the listed answers are correct.
C) Create a remarketing list.
D) Create call-to-action (CTA) overlays.

What is masthead billing based on?
A) A flat fee.
B) Impressions and clicks.
C) Clicks.
D) Impressions.

With TrueView in-stream ads, an advertiser pays:
A) only when the viewer clicks the video.
B) when the viewer watches at least 30 seconds of the video or completes it.
C) when the viewer watches five seconds of the video.
D) on a cost-per-thousand-impressions (CPM) basis.

Which video ads can be created with AdWords for video?
A) Homepage expandable masthead unit.
B) TrueView ads.
C) Engagement ads.
D) InVideo ads.

True or False: More than one YouTube account can be linked to an AdWords account.
A) True
B) False

True or False: AdWords for video ads can use private videos.
A) True
B) False

_________ ads can be created and managed through AdWords.
A) Reserve-bought
B) TV
C) TrueView
D) Masthead

True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.
A) False
B) True

A TrueView in-display video ad needs to be:
A) There isn’t a limit.
B) Approximately 2 minutes.
C) Less than 30 seconds.
D) More than 30 seconds.

True or False: YouTube remarketing lists can be used with standard text ads and display ads.
A) False
B) True

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
A) Using Google Analytics.
B) Using YouTube Analytics.
C) By creating an AdWords conversion tracking code.
D) You cannot measure conversions with the in-stream format.

True or False: AdWords for video is only recommended for branding.
A) True
B) False

True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.
A) False
B) True

An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:
A) Reservation buying.
B) Placement targeting.
C) TrueView video ads.
D) Interest targeting.

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:
A) only on targeted topics.
B) only on targeted interest categories.
C) on targeted topics and interest categories.
D) only when targeted topics and interest categories match.

_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
A) Companion banners.
B) TrueView in-display ads.
C) Display ads on the Google Display Network (GDN).
D) YouTube mastheads.

______________ is the most effective way to control the number of times a user sees an ad.
A) Setting a lower cost-per-view (CPV) bid at the campaign-level
B) Monitoring audience retention metrics with YouTube Analytics
C) Setting a frequency cap
D) Lowering bidding levels

Which of the following can be targeted when building a mobile video masthead?

A) An iOS app.
B) All of the listed answers are correct.
C) An Android app.
D) m.YouTube.com

Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:
A) video ad campaigns.
B) bidding strategies.
C) cost-per-view (CPV) bidding strategies.
D) TrueView in-display ads.

What’s the maximum length a TrueView video ad can be?
A) 1 minute, 30 seconds.
B) 7 minutes.
C) There isn’t a time limit.
D) 30 seconds.

________ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
A) Contextual
B) Placement
C) Interest
D) Topic

True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.
A) True
B) False

TrueView in-display ads run on:
A) YouTube masthead ads.
B) Google TV.
C) YouTube watch pages.
D) YouTube search result pages.

True or False: You can use contextual targeting with AdWords for video.
A) False
B) True

Which of the following remarketing lists can be used for a video campaign?
A) People who clicked the +1 button on the advertiser’s Google+ page.
B) All of the listed answers are correct.
C) People who skipped your TrueView in-stream ads.
D) People who watched certain videos from the advertiser’s YouTube channel.

Why should a YouTube account be linked to a Google+ page?
A) So your video ads appear on Google+, too.
B) To get a “YouTube tab” on the Google+ profile.
C) For auto-sharing of uploads to Google+ with customized posts.
D) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.

True or False: Advertisers can use call-to-action overlays (CTAs) for free.
A) False
B) True

The best way to initiate a reserve buy is to:

A) All of the listed answers are incorrect.
B) Contact a Google sales representative.
C) Create a reservation campaign in AdWords.
D) Create a normal video campaign in AdWords.

What are creative best practices for a TrueView in-stream ad?
A) Add a call-to-action (CTA) overlay.
B) Deliver the most important message early in the video.
C) Provide clear next steps that customers can take action on.
D) All of the listed answers are correct.

True or False: Advertisers can set bids per ad format
A) False
B) True

TrueView in-stream ads can appear on:
A) the Google Play Store.
B) YouTube watch pages.
C) YouTube mastheads.
D) Google search results.

Which targeting methods can be used with TrueView ads?
A) Topics.
B) Remarketing.
C) All of the listed answers are correct.
D) Interest categories.

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
A) The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
B) The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
C) The advertiser pays for a click on an ad with with CPC bidding, and pays for a video ad impression with CPV bidding.
D) The advertiser pays for a click on an ad with CPC bidding, and pays for a conversion with CPV bidding.

Which is best practice for a successful TrueView in-stream ad?
A) All of the listed answers are correct.
B) Add a frequency cap.
C) Include a strong call to action so the viewer knows what to do
D) Use at least three different types of targeting methods to optimize the one that performs best.

Which devices can the advertiser target with a mobile video masthead?
A) Tablets only.
B) Both mobile and tablets.
C) Android devices only.
D) Mobile only.

How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?
A) By dividing the number of clicks by the number of views.
B) By looking at the percentage of viewers who watched the video until the last quartile.
C) By dividing the number of clicks by the number of impressions.
D) By dividing the number of views by the number of impressions.

Advertisers who want to pay only when a user watches their ad should use:
A) Text ads.
B) YouTube homepage ads.
C) Cost-per-thousand-impressions (CPM).
D) TrueView in-stream ads.

With a masthead, the advertiser can reserve:

A) The YouTube homepage.
B) Specific videos.
C) Specific channels.
D) All of the listed answers are correct.

With AdWords for video, an advertiser can target:
A) Specific YouTube channels.
B) All of the listed answers are correct.
C) Websites on the Google Display Network (GDN).
D) Specific YouTube videos.

How is a user added to a video remarketing list?
A) When the user purchases something from the advertiser’s website.
B) When the user clicks the video.
C) When a view occurs.
D) After five seconds of the video.

True or False: IP address exclusion is not available for TrueView campaigns.
A) False
B) True

Viewers are added to an advertiser’s YouTube remarketing list when they:
A) watch, comment, like, or share an advertiser’s YouTube video.
B) sign in to YouTube.
C) set up a YouTube account.
D) click a text ad in Google search results.

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Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

  1. Apps
  2. Imports
  3. Phone calls
  4. Website

You are interested in understanding how clicks leads to a sale on your website. What do you call a click that leads to a sale on your site?

  1. Cost-per-click
  2. Impression
  3. Clickthrough rate
  4. Conversion

When should you use automated bidding?

  1. If you had 10-50 conversions over 15 days in a single-campaign
  2. If you had 50-100 conversions over 30 days in a single-campaign
  3. If you had 5-10 conversions over 30 days in a single-campaign
  4. If you had 50-100 conversions over 15 days in a single-campaign

Which ad format is recommended for building awareness?

  1. Display ads with location extensions
  2. Image ads
  3. Dynamic image ads
  4. Universal app campaigns

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans” which targeting method should this advertiser use?

  1. Affinity audiences
  2. Custom affinity targeting
  3. Demographic targeting
  4. Managed placements

You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjust its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

  1. Responsive ads
  2. TrueView ads
  3. Lightbox ads
  4. Standard image ads

What targeting options are available on display Network?(choose 2)

  1. Remarketing lists for search ads (RLSA)
  2. Connections targeting
  3. Demographic targeting
  4. Affinity audiences

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

  1. Focus on impressions
  2. Focus on engagement
  3. Focus on conversions
  4. Focus on clicks

What does remarketing allow you to do? (choose 2)

  1. See how many people bought your product after seeing the ad
  2. Send client emails
  3. Tailor your ads to users based on their previous actions on your website or a[pp
  4. Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web

If john is setting up a new video campaign, which manual bidding strategy should he use?

  1. Cost-per-engagement
  2. Cost-per-click
  3. Cost-per-view
  4. Cost-per-thousand-viewable impressions

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

  1. Drive loyalty
  2. Build awareness
  3. Influence consideration
  4. Drive action

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

  1. Drive loyalty
  2. Influence consideration
  3. Drive action
  4. Build awareness

You’re running campaign for a shoe company and notice that the sales tends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

  1. Create a remarketing list segment for shopping cart abandoners
  2. Launch a new search campaign
  3. Launch a new marketing video
  4. Send an email blast to all of newsletter subscribers

James has campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (choose 2)

  1. How many people saw the ad
  2. How many liked the ad
  3. Which age group and gender is more likely to sign up for a course after seeing the ad
  4. How many people sign up for lessons after seeing the ad

You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

  1. Location and language targeting
  2. Device targeting
  3. Audience targeting
  4. Keyword targeting

How many websites are part of the Google Display Network?

  1. 500K+ websites
  2. 1M +websites
  3. 100K+ websites
  4. 2M+ websites

There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount (select 3)

  1. Your campaign type
  2. Cost of your keywords
  3. Your profile
  4. Competitor’s products

How long should advertisers wait after creating a new Display campaign before analyzing its performance?

  1. 1-2 weeks
  2. 1 month
  3. 2-3 days
  4. 1 year

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

  1. Category page visitors
  2. Homepage visitors
  3. Past converters
  4. Product page visitors

What are the key benefits of using the Google Display Network?(Choose 2)

  1. Massive reach, you can advertise on any website
  2. Placing your ads on google.com
  3. Influence consideration
  4. Sophisticated reporting to measure performance

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results

  1. Enhanced cost-per-click (ECPC)
  2. Cost-per-view (CPV)
  3. Cost-per-enagement (CPE)
  4. Viewable cost-per-thousand impressions (VCPM)

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

  1. Device targeting
  2. Location and language targeting
  3. Audience targeting
  4. Keyword targeting

Which ad format is recommended for driving action?

  1. Image ads
  2. Responsive ads
  3. Lightbox ads
  4. TrueView ads

What is the reach of the Google Display Network?

  1. Over 50 percent of global internet users
  2. Over 60 percent of global internet users
  3. Over 40 percent of global internet users
  4. Over 90 percent of global internet users

Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

  1. Universal app campaigns
  2. Lightbox ads
  3. TrueView ads
  4. Display ads with location extensions

Which manual bidding strategy can you use to increase your reach?

  1. Cost-per-engagement
  2. Cost-per-thousand-viewable impressions
  3. Cost-per-thousand viewable impressions
  4. Cost-per-click

Why would an advertiser use sitelinks?

  1. To give customers quick access to multiple pages of an advertiser’s website
  2. To showcase customer reviews with high-quality survey data
  3. To show a link that sends people to the app store or starts downloading an app
  4. To let customers click a button to call the business

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

  1. They should use location targeting
  2. They should create remarketing lists for search ads
  3. They should use placement targeting
  4. They should use device targeting

Which targeting option can help you reach people who’ve previously visited your website?

  1. Interest category targeting
  2. Remarketing
  3. Demographic targeting
  4. Device targeting

What is the Google Network?

  1. A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear
  2. The term that embodies all of the places where your AdWords ad can appear
  3. The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.
  4. A network of partner websites that will show your AdWords ad

What bidding strategy should you use to maximize the number of visitors to your website?

  1. Cost-per-click (CPC)
  2. Cost-per-acquisition (CPA)
  3. Cost-per view (CPV)
  4. Cost-per-thousand viewable impressions (vCPM)

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

  1. Contextual targeting
  2. Demographic targeting
  3. Keyword targeting
  4. Interest category targeting

How much are you charged for a click on your AdWords ad?

  1. You’re charged only the minimum amount needed to maintain your ad’s position
  2. You’re charged the full amount you bid
  3. You’re charged $0.01 for every click
  4. You’re charged 10 cents more than the next highest bid

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

  1. Impressions
  2. Clickthrough rate (CTR)
  3. Search terms
  4. Clicks

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

  1. $2.50
  2. $5
  3. $25
  4. $10

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

  1. Ad Rank
  2. Ad Score
  3. Quality Factor
  4. Quality Score

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

  1. Change the ad delivery method from “Standard” to Accelerated”
  2. Increase her daily budget
  3. Segment her campaign performance by time of day
  4. Change the ad delivery method from “Accelerated” to “Standard”

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

  1. Your ads only show on the first page of search results
  2. Your video ads can run on the Search Network
  3. You can use one budget to advertise on the Search Network and Display Network
  4. You can pick the exact websites where you want your ad to show

A conversion is:

  1. By definition when someone makes a purchase after clicking on your ad
  2. Any interaction with your ad that can be measured, like watching a video for a certain length of time
  3. An action defined as valuable to your business that someone takes after clicking on your ad
  4. When someone reaches your landing your landing page after clicking your ad or video

How much are you charged for a click on your AdWords ad?

  1. You’re charged the full amount you bid
  2. You’re charged 10 cents more than the next highest bid
  3. You’re charged $0.01 for every click
  4. You’re charged only the minimum amount needed to maintain your ad’s position

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

  1. $1
  2. $1.24
  3. $1.26
  4. $2

How are negative keywords different from other keywords?

  1. They can only be used for ads on the Display Network
  2. They can increase your costs
  3. They prevent your ad from showing for search terms that you don’t want
  4. They make your ad appear for search terms that you don’t want

What report can help you identify opportunities to improve your keywords and ads

  1. Paid & organic report
  2. Auction insights report
  3. Search terms report
  4. Time segmentation report

How are rich media ads different from other ad formats?

  1. They are displayed on the Search Network
  2. They are static image ads
  3. They are a type of text ad
  4. They are ads with animation or other types of motion

All of these were recommended to help build a faster site except?

  1. Site works on a range of screens and devices
  2. Optimized content delivery
  3. Implementation of AMP ( Accelerated Mobile Page) best practices
  4. Customer surveys about site performance

True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.
A) True
B) False

True or False: Advertisers can implement a remarketing tag for mastheads
A) True
B) False

True or False: The standard banner size supported by YouTube is 300×250.
A) True
B) False

True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.
A) True
B) False

Which can be done in YouTube Analytics?
A) Create remarketing lists.
B) Check the conversion volume.
C) Check the count of earned subscribers.
D) Check engagement reports.
Where does the user land if they click a TrueView in-display ad?

A) The advertiser’s YouTube watch page or channel.
B) The advertiser’s website.
C) The advertiser’s YouTube masthead.
D) The ad’s destination URL.

Initial remarketing list size for AdWords for video campaigns includes users from the last:
A) 15 days.
B) 540 days.
C) 30 days.
D) You cannot include visitors from past days.

An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use AdWords for video.
D) create a Search Network with Display Select campaign.

Call-to-action (CTA) overlays are compatible with:
A) TrueView in-stream ads only.
B) any TrueView ad format.
C) TrueView in-display ads only.
D) All of the listed answers are incorrect

If someone clicks a TrueView video discovery ad, where do they land?
A)The video on the YouTube watch page or advertiser’s channel
B) The advertiser’s YouTube Masthead
C) The advertiser’s website
D) The ad’s destination URL

An advertiser can use a remarketing tag to target people who’ve:
A) Set up multiple YouTube accounts
B) searched on YouTube for videos about products like hers
C) posted videos on YouTube that mention her products
D) subscribed to or unsubcribed from her YouTube channel

Frequency capping counts include
A) only impressions that were viewable
B) All Impressions
C) Impressions from specific country
D) Impressions from specific campaign

A viewer can skip watching a TrueView in-stream ad after:
A) 5 seconds
B) 10 seconds
C) 7 seconds
D) 2 seconds

Video remarketing is a way to optimize:
A) cost-per-view (CPV) bidding strategies
B) video campaigns
C) bidding strategies
D) conversions

The best way to reserve an ad is to:
A) Contact a Google sales representative
B) Create a reservation campaign in AdWords
C) Create a standard video campaign
D) Enter specifications on the “Reservation tab”

TrueView campaigns can help advertisers optimize for:
A) impressions
B) clicks
C) views and engagements
D) conversions

People are added to an advertiser’s video remarketing list when they:
A) click a text ad in Google search results
B) watch, comment on, like, or share a competitor’s YouTube video
C) sign in to YouTube
D) watch, comment on, like, or share a advertiser’s YouTube video

An advertiser is charged for viewing a TrueView in-display ad when someone:
A) share the ad
B) watches a TrueView in-stream ad after watching a TrueView in-display ad
C) clicks and views the first frame of the ad
D) watches the entire ad

Trueview video discovery ads can run on
A) YouTube and Google Display Network
B) Search Network
C) As product listing ads or Google Shopping campaigns
D) In all Google Ad Network and Double click ad exchange

Why is average view frequency important to measure?
A) It tells you how many people are viewing the ad
B) It shows you how engaged people are with the ad
C) It shows how often the average person sees or interacts with the ad
D) It lets you continually track conversions

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
A) True
B) False

Which of these formats can be booked cross-screen (mobile and desktop)?
A) Rich Media Layouts Mastheads
B) Video Media Layout Mastheads
C) Rich Media Custom Mastheads
D) Video Mastheads

When is someone added to an advertiser’s video remarketing list?
A) When she views the ad for the second time
B) When she clicks the ad
C) When she views the ad
D) When she purchases something from the advertiser’s website

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Contextual
C) Placement
D) Topic

What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views and 300 clicks?
A) 0.02
B) 0.2
C) 0.11
D) 0.09

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:
A) only on targeted topics.
B) only on targeted interest categories.
C) on targeted topics and interest categories.
D) only when targeted topics and interest categories match.

How can an advertiser calculate the view rate of a video campaign?
A) By dividing the number of clicks by the number of views
B) By looking at the percentage of viewers who watched the video until the last quartile
C) By dividing the number of views by the number of impressions
D) By dividing the number of impressions by the number of clicks

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
B) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content – for example by clicking Install or watching the first 30 seconds of the ad – with CPV bidding
C) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
D) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding

Where would a call-to-action (CTA) overlay show?
A) On videos on your channel
B) All of the listed answers are correct
C) On embedded videos
D) On TrueView in-display ads

TrueView in-display ads run on:
A) YouTube videos and search results and the Display Network
B) Search Network
C) As product listing ads or Google Shopping campaigns
D) In all Google Ad Network and Double click ad exchange

A client who wants to advertise before, during or after popular videos on the Display Network should:
A) add the keyword “video” to relevant campaigns
B) bundle display ads for each target audience
C) add a call-to-action (CTA) overlay to video ads
D) create a video ad campaign

A TrueView in-stream ad view is counted when a viewer:
A) lands on the YouTube page where the ad is running
B) watches or skips the ad
C) watches the ad for a second time
D) engages with the ad, for example, by clicking a call to action

TrueView in-stream ads and in-display ads appear, respectively:
A) at the top and bottom of videos
B) before videos and as clickable thumbnails
C) to the left and right of videos
D) as clickable thumbails and before videos

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
A) Clickthrough rate (CTR) and cost-per-click (CPC)
B) View rate and cost-per-click (CPC)
C) View rate, cost-per-view (CPV) and follow-on views
D) The targeting options that were used

TrueView video campaigns can include:
A) videos uploaded directly to YouTube
B) images
C) text
D) other video formats

Which can’t be added to a TrueView video?
A) A call-to-action overlay
B) A ticker tape
C) A companion banner
D) A mobile app promo

True or False: Video ads may appear in videos marked “Private” on YouTube.
A) False
B) True

Linking a YouTube channel to a Google+ page lets you:
A) manage multiple channels from on Google account
B) manage multiple channels from on Google account and let multiple people manage a channel
C) manage one channel from one Google account and let multiple people manage a channel
D) manage one channel from one Google account

Which of these can be created to run on the Display Network?
A) VideoPlus ads
B) Homepage expandable Masthead ads
C) Lightbox ads and TrueView in-display ads
D) TrueView ads and VideoPlus ads

Video ads can run on:
A) The Display Network and video partner sites and apps
B) YouTube and the Display Network
C) YouTube only
D) YouTube and video partner sites and apps

What percentage of video views on YouTube come from mobile devices?
A) More than 75%
B) More than 50%
C) Almost 15%
D) Almost 25%

Which can an advertiser include in a TrueView video ad to increase interactivity?
A) A scrolling banner
B) An animated GIF
C) A card
D) A blinking border

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*Disclaimer: All questions above are from exams written in Sep 15, 2018. These answers resulted in 90% on the test, so some of these answers could be wrong. DMExams is no way responsible for your success or failure in this exam. It is prude to cross check the answers.

Google Academy for Ads AdWords Video Advertising Exam Answers
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