Last updated on Sep 15, 2018 at 01:29 pm

Google AdWords Shopping Advertising Exam Answers

Time Duration: 90 mins | Total Questions: 63| Passing Score: 80%

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QUESTION –  To subdivide products in Shopping campaigns using your own set product structure, you should use:

  • AdWords labels
  • Custom labels
  • Starred items
  • Multiple data feeds

Answer –custom labels

QUESTION –  You can use campaign priority to:

  • Have Google prefer certain inventory in query matching and ad serving
  • Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
  • Speed up how fast a campaign’s budget is spent throughout the day
  • Make your Product Listing Ads more competitive in the auction

Answer – Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
QUESTION – Product Listing Ads can be targeted to:

  • Only countries where Google.co.uk/shopping is available
  • North America
  • only Select countries, listed in Google Merchant Center and AdWords Help Centres
  • All countries where AdWords is available

Answer – only Select countries, listed in Google Merchant Center and AdWords Help Centres


QUESTION – Which is a reason why Annie’s Google Merchant Center account would get suspended?

  • She is only selling used products
  • Her website doesn’t have a mobile version
  • Her landing pages lead to error messages or non-existent pages
  • She’s only been updating her data feeds every 10 days

Answer – Her landing pages lead to error messages or non-existent pages

QUESTION – Sally is promoting her online store that sells vintage goods and custom artwork. what does she need to include for unique product identifiers?

  • Submit ‘1’ as the ‘mpn’ attribute
  • Put ‘false’ in the ‘identifier exists’ attribute
  • Put ‘unavailable’ in the ‘gtin’ attribute
  • Submit a randomly generated number in the ‘gtin’ attribute

Answer – Put ‘false’ in the ‘identifier exists’ attribute


QUESTION – Product groups are eligible for the bid simulator:

  • Once a Budget cap has been reached for a product group
  • Once the average cost-per-click(avg.CPC) is close to the maximum cost-per-click(max.CPC)
  • Anytime after a product group is created in a shopping campaign
  • When product listing ads have been included in enough auctions or accrued enough impressions

Answer – When product listing ads have been included in enough auctions or accrued enough impressions

QUESTION -You would choose to advertise on the Google Search Network if you wanted to:

  • choose from a range of ad formats, like video and image ads
  • reach customers while they’re searching for your products or services
  • choose the types of websites where you want your ads to show
  • reach customers browsing websites related to your business

Answer- reach customers while they’re searching for your products or services

QUESTION – Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

  • Change the campaign priority to “high”
  • Set her budget to “accelerated” delivery
  • Subdivide by brand and set more competitive bids for the brands individually
  • Increase her “All products” bid

Answer – Subdivide by brand and set more competitive bids for the brands individually

QUESTION – How are product groups used in Shopping campaigns?

  • To bundle items sold as a package, like a camera and tripod stand
  • To bid on organised inventory in an ad group
  • To organise products within a data feed
  • To create a list of keywords used to target Product Listing Ads to shoppers

Answer – To organise products within a data feed


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QUESTION –  Suzie owns an clothes shop and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

  • ‘gtin’ Only
  • ‘mpn’ and ‘gtin’
  • ‘gtin’ and ‘brand’
  • ‘brand’ Only

Answer – ‘gtin’ and ‘brand’

QUESTION – You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimisation opportunities?

  • Understand which creatives perform best in the “Ads” tab
  • Segment performance by various shopping views in the “Dimensions” tab
  • See query-level product performance in the “Keywords” tab
  • Check impressions for each product in Merchant Center

Answer – Segment performance by various shopping views in the “Dimensions” tab

QUESTION – Brian is expanding his shop to include antique goods. What should he do if there isn’t a unique product identifier available?

  • Include the word “antique” in the titles of all products
  • Leave all unique product identifiers blank
  • Use the exemption attribute ‘identifier exists’
  • Add ‘unique’ to the ‘brand’ attribute

Answer – Use the exemption attribute ‘identifier exists’

QUESTION –  How should Chris estimate how a different bid amount would impact his shop’s online traffic?

  • Check the “Diagnostics” tab in Google Merchant Center
  • Use the Bid Simulator tool
  • Review the benchmark cost per click (CPC) information in AdWords
  • Download campaign performance data

Answer – Use the Bid Simulator tool

QUESTION – You should use multiple ad groups when you want to:

  • Set a different priority on bidding within the same Shopping campaign
  • Use a different bid modifier for products in the same Shopping campaign
  • Link products from a different Merchant Center account
  • Target a different country within the same Shopping campaign

Answer – Set a different priority on bidding within the same Shopping campaign

QUESTION –  Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

  • The availability for the products are listed as ‘out of stock’
  • A ‘sale price’ attribute is blank
  • The delivery rates for the products were updated to £0.00
  • The landing page price is different from the feed price

Answer – The landing page price is different from the feed price

QUESTION – Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

  • Combine reporting on all data feeds across domains
  • Share products between accounts
  • Manage multiple domains with a single sign in
  • Access multiple AdWords accounts

Answer – Manage multiple domains with a single sign in

QUESTION – Which AdWords campaign settings should Sarah choose in order to sell products to London residents only?

  • Set the either country of sale to United Kingdom or location to London
  • Set the country of sale to United Kingdom only
  • Set the both country of sale to United Kingdom and location to London
  • Set the location to London only

Answer – Set the location to London only


QUESTION – According to Google Shopping Policies, what can be included in promotional text?

  • Product information taken from the data feed
  • Repetition of words and phrases
  • Text highlighting a special offer on specific products
  • Text created from keyword insertion

Answer – Text created from keyword insertion

QUESTION – What should Brian take into account when optimising the ‘title’ attribute for his new line of bicycles?

  • Include the bike style name only
  • Use special characters such as exclamation marks
  • Include relevant attributes in the title such as brand, size and colour
  • Add additional keywords at the end of the title

Answer – Include relevant attributes in the title such as brand, size and colour

QUESTION – Merchants use Google Merchant Center for which purpose?

  • Set campaign priority
  • Manage Shopping campaign bids
  • Upload product data through feeds or an API
  • Set mobile bids on specific products

Answer – Upload product data through feeds or an API

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

  1. Apps
  2. Imports
  3. Phone calls
  4. Website

You are interested in understanding how clicks leads to a sale on your website. What do you call a click that leads to a sale on your site?

  1. Cost-per-click
  2. Impression
  3. Clickthrough rate
  4. Conversion

When should you use automated bidding?

  1. If you had 10-50 conversions over 15 days in a single-campaign
  2. If you had 50-100 conversions over 30 days in a single-campaign
  3. If you had 5-10 conversions over 30 days in a single-campaign
  4. If you had 50-100 conversions over 15 days in a single-campaign

Which ad format is recommended for building awareness?

  1. Display ads with location extensions
  2. Image ads
  3. Dynamic image ads
  4. Universal app campaigns

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans” which targeting method should this advertiser use?

  1. Affinity audiences
  2. Custom affinity targeting
  3. Demographic targeting
  4. Managed placements

You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjust its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

  1. Responsive ads
  2. TrueView ads
  3. Lightbox ads
  4. Standard image ads

What targeting options are available on display Network?(choose 2)

  1. Remarketing lists for search ads (RLSA)
  2. Connections targeting
  3. Demographic targeting
  4. Affinity audiences

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

  1. Focus on impressions
  2. Focus on engagement
  3. Focus on conversions
  4. Focus on clicks

What does remarketing allow you to do? (choose 2)

  1. See how many people bought your product after seeing the ad
  2. Send client emails
  3. Tailor your ads to users based on their previous actions on your website or a[pp
  4. Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web

If john is setting up a new video campaign, which manual bidding strategy should he use?

  1. Cost-per-engagement
  2. Cost-per-click
  3. Cost-per-view
  4. Cost-per-thousand-viewable impressions

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

  1. Drive loyalty
  2. Build awareness
  3. Influence consideration
  4. Drive action

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

  1. Drive loyalty
  2. Influence consideration
  3. Drive action
  4. Build awareness

You’re running campaign for a shoe company and notice that the sales tends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

  1. Create a remarketing list segment for shopping cart abandoners
  2. Launch a new search campaign
  3. Launch a new marketing video
  4. Send an email blast to all of newsletter subscribers

James has campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (choose 2)

  1. How many people saw the ad
  2. How many liked the ad
  3. Which age group and gender is more likely to sign up for a course after seeing the ad
  4. How many people sign up for lessons after seeing the ad

You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

  1. Location and language targeting
  2. Device targeting
  3. Audience targeting
  4. Keyword targeting

How many websites are part of the Google Display Network?

  1. 500K+ websites
  2. 1M +websites
  3. 100K+ websites
  4. 2M+ websites

There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount (select 3)

  1. Your campaign type
  2. Cost of your keywords
  3. Your profile
  4. Competitor’s products

How long should advertisers wait after creating a new Display campaign before analyzing its performance?

  1. 1-2 weeks
  2. 1 month
  3. 2-3 days
  4. 1 year

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

  1. Category page visitors
  2. Homepage visitors
  3. Past converters
  4. Product page visitors

What are the key benefits of using the Google Display Network?(Choose 2)

  1. Massive reach, you can advertise on any website
  2. Placing your ads on google.com
  3. Influence consideration
  4. Sophisticated reporting to measure performance

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results

  1. Enhanced cost-per-click (ECPC)
  2. Cost-per-view (CPV)
  3. Cost-per-enagement (CPE)
  4. Viewable cost-per-thousand impressions (VCPM)

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

  1. Device targeting
  2. Location and language targeting
  3. Audience targeting
  4. Keyword targeting

Which ad format is recommended for driving action?

  1. Image ads
  2. Responsive ads
  3. Lightbox ads
  4. TrueView ads

What is the reach of the Google Display Network?

  1. Over 50 percent of global internet users
  2. Over 60 percent of global internet users
  3. Over 40 percent of global internet users
  4. Over 90 percent of global internet users

Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

  1. Universal app campaigns
  2. Lightbox ads
  3. TrueView ads
  4. Display ads with location extensions

Which manual bidding strategy can you use to increase your reach?

  1. Cost-per-engagement
  2. Cost-per-thousand-viewable impressions
  3. Cost-per-thousand viewable impressions
  4. Cost-per-click

Why would an advertiser use sitelinks?

  1. To give customers quick access to multiple pages of an advertiser’s website
  2. To showcase customer reviews with high-quality survey data
  3. To show a link that sends people to the app store or starts downloading an app
  4. To let customers click a button to call the business

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

  1. They should use location targeting
  2. They should create remarketing lists for search ads
  3. They should use placement targeting
  4. They should use device targeting

Which targeting option can help you reach people who’ve previously visited your website?

  1. Interest category targeting
  2. Remarketing
  3. Demographic targeting
  4. Device targeting

What is the Google Network?

  1. A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear
  2. The term that embodies all of the places where your AdWords ad can appear
  3. The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.
  4. A network of partner websites that will show your AdWords ad

What bidding strategy should you use to maximize the number of visitors to your website?

  1. Cost-per-click (CPC)
  2. Cost-per-acquisition (CPA)
  3. Cost-per view (CPV)
  4. Cost-per-thousand viewable impressions (vCPM)

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

  1. Contextual targeting
  2. Demographic targeting
  3. Keyword targeting
  4. Interest category targeting

How much are you charged for a click on your AdWords ad?

  1. You’re charged only the minimum amount needed to maintain your ad’s position
  2. You’re charged the full amount you bid
  3. You’re charged $0.01 for every click
  4. You’re charged 10 cents more than the next highest bid

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

  1. Impressions
  2. Clickthrough rate (CTR)
  3. Search terms
  4. Clicks

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

  1. $2.50
  2. $5
  3. $25
  4. $10

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

  1. Ad Rank
  2. Ad Score
  3. Quality Factor
  4. Quality Score

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

  1. Change the ad delivery method from “Standard” to Accelerated”
  2. Increase her daily budget
  3. Segment her campaign performance by time of day
  4. Change the ad delivery method from “Accelerated” to “Standard”

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

  1. Your ads only show on the first page of search results
  2. Your video ads can run on the Search Network
  3. You can use one budget to advertise on the Search Network and Display Network
  4. You can pick the exact websites where you want your ad to show

A conversion is:

  1. By definition when someone makes a purchase after clicking on your ad
  2. Any interaction with your ad that can be measured, like watching a video for a certain length of time
  3. An action defined as valuable to your business that someone takes after clicking on your ad
  4. When someone reaches your landing your landing page after clicking your ad or video

How much are you charged for a click on your AdWords ad?

  1. You’re charged the full amount you bid
  2. You’re charged 10 cents more than the next highest bid
  3. You’re charged $0.01 for every click
  4. You’re charged only the minimum amount needed to maintain your ad’s position

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

  1. $1
  2. $1.24
  3. $1.26
  4. $2

How are negative keywords different from other keywords?

  1. They can only be used for ads on the Display Network
  2. They can increase your costs
  3. They prevent your ad from showing for search terms that you don’t want
  4. They make your ad appear for search terms that you don’t want

What report can help you identify opportunities to improve your keywords and ads

  1. Paid & organic report
  2. Auction insights report
  3. Search terms report
  4. Time segmentation report

How are rich media ads different from other ad formats?

  1. They are displayed on the Search Network
  2. They are static image ads
  3. They are a type of text ad
  4. They are ads with animation or other types of motion

All of these were recommended to help build a faster site except?

  1. Site works on a range of screens and devices
  2. Optimized content delivery
  3. Implementation of AMP ( Accelerated Mobile Page) best practices
  4. Customer surveys about site performance

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QUESTION – Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

  • The ‘availability’ attribute is set as ‘preorder’
  • The ‘availability’ attribute is set as ‘out of stock’
  • The ‘availability date’ attribute is set as the toys’ release date
  • The ‘availability’ attribute is set as ‘in stock’

Answer – The ‘availability date’ attribute is set as the toys’ release date

QUESTION –  How can Helen provide free delivery for a small group of promotional products?

  • Set the default delivery for all products to a flat rate of £0.00
  • Add “Free delivery” to the Shopping campaign promotional text
  • Remove all delivery options from the Google Merchant Center account
  • Update the ‘delivery’ attribute to a fixed delivery price of £0.00 for only the promotional products

Answer – Update the ‘delivery’ attribute to a fixed delivery price of £0.00 for only the promotional products

QUESTION – Vivian owns an art supply shop and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimise the performance of her painting products?

  • Subdivide the product group and move budget allocation to the best performing products
  • Add promotional text that says “Best selling” to the ad group
  • Increase the maximum cost-per-click (max. CPC) bid for all products
  • Update the inventory by removing certain products

Answer – Subdivide the product group and move budget allocation to the best performing products

QUESTION – Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

  • Add negative keywords to the product group
  • Add a promotional message to his ads
  • Increase the campaign’s daily budget
  • Increase bids on products groups

Answer – Increase bids on products groups

QUESTION – Shopping campaigns use:

  • Ads promoting local and nearby services
  • A combination of text ads and Product Listing Ads formats
  • Product Listing Ads created from product data in Google Merchant Center
  • Keyword-targeted rich media ads

Answer – Listing Ads created from product data in Google Merchant Center

QUESTION –   Campaign priority should be used when:

  • You have multiple sales to promote within the same campaign
  • You have multiple campaigns advertising the same products
  • You want to lower the bid for a product group
  • You want to separate your inventory by brand

Answer – You have multiple campaigns advertising the same products

Q- What’s the best way to indicate in a feed that a product is on sale for a limited time?

  • Update the description of that specific item
  • Include “SALE” in the title of the item
  • Upload the same item twice, once with a lower price
  • Use the ‘sale price’ attribute

Answer – Use the ‘sale price’ attribute
QUESTION- Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin’, ‘mpn’ and ‘brand’ is valid?

  • Both ‘gtin’ and ‘mpn’ must be included
  • Two identifiers from ‘gtin’, ‘mpn’ and ‘brand’ must be used
  • Only ‘brand’ is required
  • Only ‘mpn’ is required

Answer – Two identifiers from ‘gtin’, ‘mpn’ and ‘brand’ must be used


QUESTION – Which is a required attribute when submitting a product to Google Merchant Centre?

  • Title
  • Availability date
  • Additional image URLs
  • Mobile landing page URL

Answer – Title


QUESTION- Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

  • A bid of zero
  • A bid lower than the subdivisions
  • A bid that’s the average of the subdivisions
  • Continue subdividing until there are no products in this group

Answer – A bid of zero

QUESTION – What information do you need to enter in Google Merchant Center to create a Shopping campaign?

  • Local business data feed
  • Promotion text
  • Business address
  • Verified and claimed website URL

Answer – Verified and claimed website URL

QUESTION – Ryan’s shoe shop sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

  • Increase the budget cap of the campaign
  • Increase the maximum cost per click (max. CPC) for all product groups
  • Lower the maximum cost per click (max. CPC) for all product groups
  • Remove underperforming items from the inventory

Answer – Increase the budget cap of the campaign

QUESTION –  What is a best practice to reduce the processing time of a new feed?

  • Upload both xml and csv files of the same products
  • Submit the feed at midnight
  • Create a new Google Merchant Center account for each new AdWords campaign
  • Divide the group of products into multiple data feed segments

Answer – Divide the group of products into multiple data feed segments

QUESTION – Which devices can Product Listing Ads appear on?

  • Tablets and desktops
  • Mobile phones and desktops
  • Mobile Phones
  • Tablets,mobile phones and desktops

Answer – Tablets,mobile phones and desktops

QUESTION – When preparing to submit a new data feed, you should:

  • Submit a test data feed
  • Include all items in your inventory
  • Give all feeds the same name for consistency
  • Submit multiple feeds to process everything at once

Answer – Submit a test data feed

QUESTION –  What does impression share indicate about a product group?

  • It predicts your product group’s future impressions
  • It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive
  • It provides an average benchmark of all similar products from other retailers
  • It shows your product group impressions relative to other product groups in the same campaign

Answer – It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive

QUESTION – The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

  • Items as part of a bundle
  • Used electronics
  • Custom-made clothing
  • New books for pre-order

Answer –  Custom-made clothing

QUESTION –  To maintain an active data feed, you must update the feed every:

  • 30 days
  • 1 year
  • 24 hours
  • 6 months

Answer – 30 days

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Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

  1. It’s a cheap way to provide a narrower set of options to mobile customers
  2. Mobile browsers aren’t powerful enough to load most desktop sites
  3. Mobile users don’t need all the features a website can offer.
  4. Desktop sites typically don’t load quickly on mobile devices

How does AdWords data-driven attribution give credit for conversions?

  1. Its uses the linear model to credit conversion equally across all clicks on the path
  2. It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path
  3. It gives more credit to clicks that happened closer to the conversion
  4. It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which were most critical to the conversion

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

  1. Call-only ads cost more, but reach farther
  2. Call-only ads don’t include a link to a mobile site
  3. Call-only ads don’t appear on mobile devices
  4. Call-only ads run for shorter duration than ad call extensions

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

  1. Google Play Store optimization’
  2. Get new users for her app
  3. Get new users who most likely complete in-app actions
  4. Target cost per install (tCPI)

 

Where can universal app campaigns run?

  1. Within other apps, also known as in-app
  2. Only on the Google Play Store
  3. On the Search and Display Network and YouTube
  4. Only on AdMob

 

AdWords Smart Bidding uses machine learning and your account data to help you

  1. Make informed bidding decisions and value mobile accurately
  2. Prevent your total spend from surpassing the hard limit you set
  3. Let you adjust your bids manually, so you’re visible when customers are looking for you
  4. Limit your bids to the times of day when competition for ad space is lowest

 

How can you re-engage users who have abandoned your app after their first use?

  1. Offer deeper discounts to entice visitors
  2. By offering store credit for users who click your ads
  3. Remarket to app users with a compelling message across search, display, and video
  4. By engaging users who visit your desktop website

 

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

  1. Mobile Site Apps
  2. Enhanced Mobile Sites
  3. Progressive Web Apps
  4. Progressive sites

 

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s director app. Which app feature best supports his need?

  1. The app is available at no cost to him or any businesses –big or small
  2. It’s mobile-friendly, so he can easily create his video footage on the go
  3. It helps connect him with local filmmakers for hire
  4. It offers 100+ ready-to go video templates designed for a variety of businesses, including his

 

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

  1. In the Google Display Specification site
  2. Through a Google representative
  3. In the AdWords Help Center
  4. Through the third-party request form

 

What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

  1. Video Performance Data
  2. AdWords Reporting
  3. YouTube Analytics
  4. Google Brand Lift

 

 

What is Google’s programmatic buying platform?

  1. YouTube
  2. AdWords
  3. Google Analytics
  4. DoubleClick Bid Manager

 

What percentage of video views on YouTube come from mobile devices?

  1. Almost 25%
  2. Almost 15%
  3. More than 60%
  4. More than 75%

 

In this TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

  1. Learn how to build a table
  2. Click here
  3. Start now
  4. Download this

 

What does digital media offer that TV advertising does not?

  1. Upfront deals
  2. Real-time optimization
  3. Demographic targeting
  4. Reach

 

What’s the first step when determining the right video solution for your campaign?

  1. Choose the video solution that drives that goal
  2. Optimize your campaign
  3. Determine your campaign goals
  4. Find the KPI’s that measure your goal

 

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical step he needs to take within AdWords to start a video remarketing campaign?

  1. Set the membership duration to Open to ensure he captures all users for an open ended period iof time, even new ones
  2. Select the viewer actions he wants to target for his list
  3. Link his current AdWords account to his existing YouTube channel
  4. Add the remarketing list to his campaign

 

Yoko wants to re-generate prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

  1. Ad impressions, users who have downloaded the app
  2. Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
  3. Ad impressions, users who haven’t downloaded the app
  4. Ad impressions, users who have subscribed to her company’s video channel

 

———- is used to measure video campaigns.

  1. Cost-per-view (CPV) bidding
  2. Cost-per-acquisition (CPA) bidding
  3. Cost-per-thousand-impressions (CPM) bidding
  4. Cost-per-click (CPC)bidding

 

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

  1. Start broad- adjust the settings to reach a wide audience , test, and then refine the settings based on the performance data
  2. Take it easy – to start, simply go with the default targeting settings while getting used torunning an AdWords video campaign
  3. Use what you know – adjust the settings to mimic those used for a prior successful video campaign
  4. Maximize for success – take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience

 

Which of these formats can be booked cross-screen(mobile and desktop)?

  1. Rich Media Custom Mastheads
  2. Video Mastheads
  3. Rich Media Layouts Mastheads
  4. Video Media Layout Mastheads

 

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

  1. Impressions and conversions
  2. Clickthrough rate and cost-per-click
  3. Conversion delay and cost-per-click
  4. Impressions, reach, frequency

 

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up checking it?

  1. Clickthrough rate
  2. Cost-per-click
  3. Conversion
  4. Cost-per-acquisition

 

Which targeting option allows you to re-engage with people who visted your site by serving them ads containing the products they viewed on their visit?

  1. Similar audiences
  2. Topic targeting
  3. Dynamic remarketing
  4. In-market audiences

How should an adviser with store in both India and Germany set up an AdWords accounts to target users in these different locations?

  1. Create two separate ad groups, each targeting one of these locations
  2. Create two separate campaign, each targeting one of these locations
  3. Create two separate accounts, one for each of these locations
  4. None of the above AdWords can’t target users in specific locations

 

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

  1. Set up enhanced cost-per-click(ECPC) bidding
  2. Customize the statistics tables on the Campaign page
  3. Use the Bid Simulator
  4. Use the priority setting in his Shopping campaign

 

You can use custom labels to:

  1. Subdivide a product by specific features that you decide
  2. Have Google subdivide your product into specific relevant categories
  3. List specific features in your Shopping ads
  4. Target different countries within the same Shopping campaign

 

Google Merchant Center is used for:

  1. Setting up campaign bidding priorities
  2. Managing conversion tracking
  3. Uploading product data feeds
  4. Editing your Shopping campaign’s product groups

 

What can you use to connect with people based on their purchase intent?

  1. Similar audiences
  2. Customer Match
  3. Custom affinity audiences
  4. Google’s in-market audiences

 

Google helps marketers connect with people using what three kinds of data?

  1. Declared, social, and offline
  2. Declared, matched, and demographic
  3. Passion, purchase intent, and personalization
  4. Demographic, purchase intent, and declared

 

What are the three components in the YouTube ecosystem?

  1. Fans, publishers, and advertisers
  2. Brands, publishers, and advertisers
  3. Creators, agencies, and publishers
  4. Fans, creators, and advertisers

 

Which is the best tip for optimizing a TrueView video for viewer engagement?

  1. Increase each target group’s bid by 100%
  2. Add exclusions to the campaign
  3. Run both an in-stream and a video discovery version of the ad
  4. Look at engagement rate for targeting and focus on the methods with highest view through rate

 

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

  1. Through a third-party provider
  2. Through a Google representative
  3. YouTube
  4. AdWords

 

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

  1. Engagement report
  2. Likes and dislikes report
  3. Audience retention report
  4. Watch time report

 

What’s the view of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

  1. 09
  2. 2
  3. 11
  4. 02

 

TrueView in-stream ads can appear on:

  1. YouTube Mastheads
  2. Google search results and YouTube watch pages
  3. The Google Play Store
  4. YouTube watch pages

 

Video advertising on YouTube lets you:

  1. Pay a single monthly fee
  2. Use pay-per-report analytics and pay for click-throughs ads
  3. Use pay-per-report analytics and pay a single monthly fee
  4. Use free video analytics

 

Which is a good app design practice?

  1. Zoom viewers in automatically for app content you know is most important
  2. Get users to enter valuable user profile information immediately when they first open the app
  3. Make previous searches and recent purchases readily available
  4. Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors

 

 

Why should you build a mobile site or app instead of just resizing your desktop site smaller screen?

  1. Mobile browsers aren’t powerful enough to load most desktop sites
  2. Desktop sites typically don’t load quickly on mobile devices
  3. Mobile users don’t need all the features a website can offer
  4. It’s a cheap way to provide a narrower set of options to mobile customers

 

How does AdWords data –driven attribution give credit for conversions?

  1. It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path
  2. It uses the linear model to credit conversions equally across all clicks on the path
  3. It gives more credit to clicks that happened closer to the conversion
  4. It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion

 

These are all key to good mobile site design except?

  1. Easy search
  2. Easy conversion
  3. Easy user customization
  4. Easy navigation

 

Call conversions, which can be tracked by businesses in eligible countries, can be used track calls from users who visited a website from any source.

  1. False
  2. True

 

Which kind of targeting can help deliver ads to mobile users when they’re physically needed your business location?

  1. Ad schedule targeting
  2. Keyword targeting
  3. Location targeting
  4. Profile targeting

 

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

  1. Call-only ads run for shorter durations than ad call extensions
  2. Call-only ads don’t include a link to mobile site
  3. Call-only ads cost more, but reach farther.
  4. Call-only ads don’t appear on mobile devices

 

What does a call extension let users do that call-only ads do not?

  1. Click through to your mobile site instead of calling.
  2. Easily save the number to their phone’s contact list.
  3. Choose from two different numbers to call.
  4. Easily schedule a call-back from the advertiser when the line is busy.

 

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

  1. Many in traditional retail are not mobile users.
  2. They don’t use AdWords
  3. They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices
  4. No one has figured a way to “see” mobile’s contribution yet.

 

Which manual bidding strategy can you use to increase your reach?

  1. Cost-per-click
  2. Cost-per-engagement
  3. Cost-per-thousand-viewable impressions
  4. Cost-per-thousand-viewable impressions

 

You are interested in understanding how campaign are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

  1. Conversion
  2. Cost-per-click
  3. Clickthrough rate
  4. Cost-per-acquisition

 

Which bidding strategy should use you if you want to increase revenue from your ads?

  1. Target cost-per-action (CPA)
  2. Enhanced cost-per-click (ECPC)
  3. Maximize clicks
  4. Target return on ads spend (ROAS)

When should you use automated bidding?

  1. If you have had 50 -100 conversions over 15 days in a single campaign
  2. If you have had 10 -50 conversions over 15 days in a single campaign
  3. If you have had 50 -100 conversions over 30 days in a single campaign
  4. If you have had 5 -10 conversions over 30 days in a single campaign

QUESTION –  Matt is preparing for his shop’s big holiday sale. What should Matt do to make sure that the products that are on sale are organised on Google Shopping?

  • Use a custom label to denote items included in the holiday sale
  • Add “holiday sale” to the ‘title’ attribute of all items
  • Change the ‘brand’ attribute of sale items to “holiday”
  • Classify the products under the “holiday” Google Product Category

Answer – Classify the products under the “holiday” Google Product Category

QUESTION –  In Google Merchant Center, a target country is the country where:

  • The products are sold and will be delivered to
  • The retailer is located
  • The products are manufactured
  • The products are delivered from

Answer – The products are sold and will be delivered to

QUESTION –  Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

  • Use the ‘custom label’ attribute
  • Submit the product twice using a different category each time
  • Include both categories in the attribute
  • Include only one category

Answer – Include only one category

QUESTION –  In order to offer products in different countries, you should:

  • Use the same landing pages globally
  • Always set prices in GBP
  • List the products in the local language
  • Use one feed for all products

Answer – List the products in the local language

QUESTION – Google Merchant Center can be used to:

  • Manage delivery settings for a shop
  • View competitive benchmarks for Shopping campaigns
  • Update mobile bids for products
  • Set campaign priority for products

Answer – View competitive benchmarks for Shopping campaigns

QUESTION – For a Shopping campaign, you can use AdWords to:

  • Manage and validate a website URL
  • Upload additional product images
  • Manage ad group bids
  • Submit product information

Answer – Manage and validate a website URL or

QUESTION –  Custom labels can be a great way for you to:

  • Identify the delivery method used for your products
  • Subdivide products into specific product groups in AdWords
  • Tell Google Merchant Center what products to avoid when uploading data
  • Set the country in which your products will be sold

Answer – Subdivide products into specific product groups in AdWords or

QUESTION – Which email contact does Google use to notify merchants about account warnings?

  • Google Merchant Center technical contact
  • AdWords primary contact
  • Both Google Merchant Center technical contact and primary contact
  • Google Merchant Center primary contact

Answer – Google Merchant Center technical contact

QUESTION – Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

  • Identify products using the ‘adult’ attribute and in Google Merchant Center settings
  • Mark ‘adult’ in a separate custom label attribute as part of the data feed
  • Include the text “adult” in the product description
  • Email the support team through the Google Merchant Center Help Centre

Answer – Mark ‘adult’ in a separate custom label attribute as part of the data feed

QUESTION –  Enhanced cost-per-click (ECPC) bidding should be used to:

  • Drive engagement with product brand
  • Bid for a target cost-per-acquisition (CPA)
  • Increase total impressions
  • Optimise bids using converted clicks

Answer – Optimise bids using converted clicks

QUESTION – If a product doesn’t have an image available, you should:

  • Submit a full colour version of your shop’s logo
  • Submit a placeholder image with a message, such as “Coming Soon”
  • Submit an image of a similar product
  • Wait to submit the product until an image is ready

Answer – Wait to submit the product until an image is ready

 

QUESTION –  How can you lose your claimed URL?

  • Another authorised owner of the website successfully verifies and claims your website URL
  • You remove all data feeds from your Merchant Center account
  • Your claimed URL authorisation expired from Webmaster tools
  • Your website is updated but includes the same identifying Meta tag or HTML file

Answer – Another authorised owner of the website successfully verifies and claims your website URL

QUESTION –  Which can you sell on Google Shopping?

  • Business services such as plumbing or locksmithing
  • Used goods
  • Hotel and travel fares
  • Residential property

Answer – Used goods

QUESTION – Google Merchant Center is used to:

  • Host website images
  • Submit product information
  • Manage bidding for Shopping campaigns
  • Monitor the performance of Shopping campaigns

Answer – Submit product information

QUESTION –  At which level can you add promotional text to Product Listing Ads?

  • Product group
  • Ad group
  • Campaign
  • Both ad group and product group

Answer – Product group

QUESTION – When creating a file to upload to Merchant Centre, what format is accepted?

  • Google Document File
  • Database File
  • Tab Delimited File
  • Format Excel File Format

Answer – Tab Delimited File Format

QUESTION – What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

  • Messaging in AdWords overview page
  • Messaging in Google Merchant Center overview page
  • Automated phone messages to account owner
  • Email contacts listed in account settings

Answer – Email contacts listed in account settings

QUESTION –  Ben is creating product images. A common best practice is to:

  • Display the merchant website name over all images
  • Include brand names in the images
  • Include all varieties of a product in one image
  • Ensure that all images are high-qualit

Answer – Ensure that all images are high-quality

QUESTION – Why is it a best practice to set a bid for the “everything else in all products” product group?

  • To be able to have one product group for mobile devices
  • To control the websites on which your Product Listing Ads appear
  • To make it easier to target a location for certain products
  • To include items not part of other product groups in your campaign

Answer- To include items not part of other product groups in your campaign

QUESTION – Product Listing Ads should be used for:

  • Driving phone calls to a business
  • Promoting services
  • Promoting brands
  • Promoting products online

Answer –  Promoting products online

 

QUESTION- May is in the process of expanding her shop to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

  • The data feed includes products with the availability status “out of stock”
  • The data feeds weren’t updated for 10 days
  • The ‘delivery’ attributes for a small number of items have different pricing from the default delivery at the account level
  • The language on the landing pages doesn’t match the language of the target country

Answer – The language on the landing pages doesn’t match the language of the target country

QUESTION –  If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

  • Target cost-per-acquisition (target CPA) bidding
  • Maximum cost-per-acquisition (max. CPA) bidding
  • Enhanced cost-per-click (ECPC) bidding
  • Maximum cost-per-click (max. CPC) bidding

Answer – Maximum cost-per-click (max. CPC) bidding


QUESTION – Why can’t Ellen see any benchmark data for her new Shopping campaign?

  • She doesn’t have enough products in the campaign to compare to others
  • Her campaign has reached its daily budget limit
  • She is already outbidding her competitors
  • There aren’t enough comparable products from other advertisers

Answer – There aren’t enough comparable products from other advertisers

QUESTION – Google Merchant Center is used for:

  • Setting up campaign bidding priorities
  • Editing your Shopping campaign’s product groups
  • Uploading product data feeds
  • Managing conversion tracking

Answer – Uploading product data feeds

QUESTION – You can use custom labels in a product data feed to:

  • Provide additional description information for shoppers in search results
  • Add supplemental image URLs Submit product brand descriptions
  • Tag products that you’d like to group in a Shopping campaign by values of your choosing

Answer – Tag products that you’d like to group in a Shopping campaign by values of your choosing

QUESTION –  Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following:

  • Use promotional text to highlight any deals
  • Change the price on the ad to be lower than the actual product price
  • Include her shop name on all watch images
  • Include bundled accessories in the product image

Answer – Use promotional text to highlight any deals

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*Disclaimer: All questions above are from exams written in Sep 15, 2018. These answers resulted in 90% on the test, so some of these answers could be wrong. DMExams is no way responsible for your success or failure in this exam. It is prude to cross check the answers.

Google AdWords Shopping Advertising Exam Answers
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