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Answers to Digital Marketing Exams

Answers to all Google Ads Exams, Google marketing platform exams, and other digital marketing exams, updated every month. View and download answers for free!

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The marketing team of a well-known retail chain is focusing on four goals for their businessmarketing plan – acquiring new customers, creating new leads, growing sales and broadeningthe reach of their existing remarketing campaigns. Which campaign type will help the marketingteam to achieve all four goals?

Jackson
July 2, 2026

Using various attribution models in the Model Comparison Tool, a campaign manager noticessomething that makes her increase her investment in Google Display ads. What might she haveseen?

Jackson
July 2, 2026

Aiko sees an ad on a social network for an online store and clicks on it. The next day, sheencounters a paid search ad for the same business. Later that evening, she clicks on a Displayad for the business yet again. The following day, Aiko makes a purchase. Under the LastNon-direct Click attribution model, which marketing channel receives credit for the conversion?

Jackson
July 2, 2026

In preparation for a new campaign, Mia’s boss has asked her to compile her Discovery adassets. What’s a best practice that Mia should follow when choosing assets for their Discoveryads?

Jackson
July 2, 2026

Hit the ground running with a minimalist look. Learn More

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