DM Exams

Answers to Digital Marketing Exams

Jackson

You’re running an awareness Video campaign, and you’ll want to know whether thecampaign shifted user perception or behavior toward your products.Which measurement solution should you use to learn that information, and when should youimplement it?

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● You should use Brand Lift, after the campaign receives over 1,000 clicks.
● You should use Brand Lift, before the campaign delivers any impressions.
● You should use Active View, after the campaign receives over 1,000 clicks.
● You should use Active View, before the campaign delivers any impressions

An account manager selects “brand awareness and reach” as his campaign goal whencreating a Google Video campaign. This goal automatically uses target cost-per-thousandimpressions (tCPM) as the bidding strategy.How will that benefit the campaign?

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● It creates as many impressions as possible in line with the target cost-per-acquisition.
● It analyze historical feedback and make adjustments to bids based on performance signals.
● It optimizes bids to put the campaign’s message in front of as many relevant
people as possible.
● It acquires as many clicks as possible according to the daily budget that’s been set.

How can a business owner determine the target cost-per-thousand impressions (tCPM) bidfor their business’s new awareness Video campaign if they’re unsure what to base the figureon?

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● They can slightly inflate the average amount they’re willing to pay for the campaign.
● They can use the estimate in the traffic estimator during campaign setup.
● They can slightly inflate the estimate in the traffic estimator during campaign setup.
● They can decide on the highest amount they’re willing to pay for the campaign.

You’re creating a forecast for an awareness Video campaign with the help of Reach Planner.Why should you use Reach Planner in the same account where you expect to run theplanned campaign?

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● Because your plans save to one place in the interface for easier analysis.
● Because it analyzes the historical performance of shared features, such as negative key word lists.
● Because your default campaign preferences automatically install into each plan.
● Because it pulls data from Google Analytics for consideration when making forecasts.

What implementation suggestion would you recommend to an account manager who’s usingCustom Audiences for a new Video action campaign for the first time?

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● They should layer as many Audience types as possible within the same ad group.
● They should combine Custom Audiences with Demographic Audiences in the same ad group.
● They should use 10 to 15 of the best-converting key words from their Search
campaigns.
● They should use five of the best-converting placements from their Display
campaigns

Before a florist chain’s special roses bloom in two and a half weeks, they want to create asmuch awareness for their business as possible. Their Google Video campaign has “brandawareness and reach” as the campaign goal.What budget type should the florist chain use and why?

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● Daily. Google Ads can try to spend their total budget evenly during the
campaign.
● Campaign total. Google Ads can spend their total budget faster than “daily” can.
● Campaign total. Google Ads can try to spend their total budget evenly during the
campaign.
● Daily. Google Ads can spend their total budget faster than “campaign total” can.

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