Asset audience insights
Search trends and demand forecasts
Diagnostic insights
Search terms report
Archives for June 2026
Which is a strong example of a business objective that is needed to define before adopting an AI-powered solution?
Cost-per-click
Marketing spend
Profit
Cost of goods sold
What are two main benefits of utilizing the Insights page? (Choose two.)
Insights can be used to discover and diagnose issues around performance.
Insights can be used to understand emerging search trends and new converting audiences.
Insights can be used for purposes of optimizing Search campaigns.
Insights can be used to understand competitors’ weekly spend.
What are the variables that affect whether an optimization score recommendation issurfaced in an account?
Information gleaned from algorithms that identify the changes necessary for the largest increase in campaign spend, independent of performance impact
There’s no specific focus, as all types of recommendations are surfaced for all individual and manager accounts
Recommendations are surfaced when the system determines that business objectives need to be expanded.
Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
How can lagging Ad Strength for Responsive Search Ads be improved?
By avoiding commonly used keywords in headlines and descriptions
Through the use of more unique headlines and descriptions
By using the Ad Strength tool to learn more about how to make a Responsive Search Ad
Through the use of the Keyword Insertion tool that can spot new keyword ideas
What are two ways that the Combination and Assets Report can help a marketerimrpove their creative assets’ performance? (Choose two.)
Spot new keywords to be added to a campaign as a means of improving asset reach.
Look to high-performing assets as models to inspire future creative assets.
Discover the budget limitations could be restricting assets from showing in auctions.
Find opportunities to replace low-performing assets with assets that could be more effective.
When optimizing for value, which Smart Bidding strategy would you use?
Maximize conversions
Maximize clicks
Target Impression Share
Target ROAS
Which marketing behavior can benefit from AI? (Choose three.)
Adjusting bids during seasonal events
Reviewing marketing best practice checklists
Product-level testing and rotation
Keeping bids consistent during seasonal events
Creative-level testing and rotation
If an advertiser’s marketing objective is to generate leads, how can the advertiseroptimize their Performance Max campaigns for value?
Create value rules based on audiences that have visited a local store in the past.
Develop a strategy of importing offline values through the use of enhanced conversions for leads.
Utilize a Maximize conversions bidding strategy in order to increase conversion volume.
Create a Maximize Clicks bidding strategy to propel website traffic volume.
What’s a benefit of using broad match keywords?
Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
Broad match ensures the core concept of a keyword is present in the search term while reaching similar volume to what exact match keywords would provide.
Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.