● To encourage potential customers to engage with an interactive shopping cart
● To encourage consumers to follow and engage with particular social media posts that are relevant to marketing goals
● To reach the right customers with the right messages as they browse through
their favorite personalized feeds on Google
● To serve visually-inspiring ads to potential customers while they’re in the middle of watching a video relevant to what’s being offered
Google Ads
The owner of a sports shop would like to promote different sports categories to people whohave already visited their website. They understand that a Remarketing campaign can helpthem achieve this.Which best practice can the owner use to serve relevant ads to customers who have alreadyvisited particular areas of their website?
● Include each of the sports categories within the headline and description fields of a single responsive display ad.
● Create separate ads for each sports category and then set them to “Rotate
indefinitely” within the same ad group.
● Create different remarketing lists based on the specific web pages that the
customers visited.
● Build a list of relevant placements for each sports category, and then use these to
create individual ad groups for each sport.
In which way do view-through conversions help evaluate the success of a Displaycampaign?
● Telling you when customers see but don’t interact with an ad, then later
completing a conversion on the site
● Presenting customers a short survey asking about their experience leading up to the purchase they completed
● Narrowing down the best-performing areas of a Display campaign from placement and audience reports
● Identifying which traffic, exclusively from Display, resulted in conversions
Leah is working on a Discovery campaign and has been told to aim for a target CPA of $5. How much should she set up her daily budget to be in order to achieve that target?
● At least $500
● At least $10
● At least $50
● At least $5
Hunter is trying to assess the full value of the Google Display ad campaign he recentlylaunched. Which types of conversions should he look at in order to achieve his objective?
● View-through
● Click-through and view-through
● Neither
● Click-through
Veronica is the marketing manager at a luxury sports car company and has set up a Displaycampaign for the company’s most expensive and luxurious product line. She’s nowcontemplating whether they need to alter their view-through conversion window.Should Veronica change their view-through conversion window, and why?
● No, because having a longer view-through conversion window will skew regular
conversion data.
● Yes, because the sales cycle for a luxury car will be longer than the default
window.
● No, because the sales cycle for a luxury car will be within the default window.
● Yes, because having a longer view-through conversion window will make the
campaign look more impressive
Brenda created a Google Ads campaign last month to increase sales and leads for heronline store using multiple ad channels. She feels that her Display ads are probablyinfluencing the other ad channels and wants to determine the complete role that Displayclicks are playing in this.Which report can Brenda use to meet her goal?
● Audience Insights Report
● Top Conversion Paths Report
● Conversion Report
● Click-through Rate Report
Nathan is interested in using the Assets Report to optimize asset performance in his company’sDiscovery ads. How often should he review the report and what should be do with assets afterward?
● He should review the Assets Report biannually, and then replace low-performing images with images similar in quality and composition to the best-performing images.
● He should review the Assets Report daily, and then adjust text and image assets as suggestions are continaully created.
● He should review the Assets Report weekly, and then follow system-generated assets for image replacements as appropriate.
● He should review the Assets Report biweekly, and then replace low-performing images with images similar in quality and composition to the best-performing images.
Which statement most accurately describes the benefit of using Discovery ads?
● They’ll allow an advertiser to reach highly relevant audiences on exclusive
placements outside of Google’s platforms.
● They’ll allow an advertiser to encourage people to share their thoughts and feedback
on the products and services that they offer.
● They’ll allow an advertiser to tell an engaging story about their products and
services to help grow more conversions.
● They’ll allow an advertiser to merge images and 15 second video assets to provide people with an engaging experience.
Which first two steps are required to implement a Target ROAS strategy?Select 2 Correct Responses
● She must set up her conversion value, since Target ROAS needs to know what each conversion is worth to her.
● She must select a Manual CPC bid strategy and set her bid manually at the ad level.
● She needs to set up conversion tracking, in order to use machine learning for
conversion value optimization.
● She must set up her Target CPA, since Target ROAS bids are automatically optimized at auction time.