Add new assets multiple times per week.
Pause the campaign.
Replace all the assets at once.
Remove and replace low-performing assets.
Google Ads Creative Certification
You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?
Humanize the ad with customer testimonials.
Use more close-ups of the product to make it the focus of the ad.
Convey multiple messages to resonate with the masses.
Provide multiple options for how viewers can take action.
You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?
Make people core to the story and keep branding subtle.
Use product demos and how-to’s to put the product in context.
Use technical jargon that will resonate with important audiences.
Share multiple messages about the many ways this product solves a problem
You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?
It can insert “California” into every headline automatically.
It can replace other locations in the campaign’s ad copy to “California.”
It can personalize the headline to their audience’s city within California.
It can make sure the ad only serves to users in California.
You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
Emphasize people as a way of getting your brand or product noticed by potential customers.
Emphasize the product over people.
Emphasize multiple people to engage viewers.
Emphasize people in order to humanize the story
In which of these situations would Google’s experimentation tool be helpful?
Compare how two key audiences respond to two different video ads.
Compare the performance of existing TV creative to that of ABCDs-optimized creative.
Compare how the same ad performs on TV compared to YouTube.
Compare how the same audience responds to the same ad at different points in time.
You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?
Use more close-ups of the product to make it the focus of the ad.
Provide multiple options for how viewers can take action.
Humanize the ad with customer testimonials.
Convey multiple messages to resonate with the masses.
If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?
Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
Making the brand known by pairing the logo with zoomed out shots
Emotional appeal through compelling storytelling to connect deeply with potential users
Which tactic should you use when creating a video ad with an awareness objective?
Let the product shine and put the brand front and center.
Make people core to the story and be different, yet simple.
Let the product shine, and be different, yet simple.
Make people core to the story and keep branding subtle.
You’re implementing an experiment. Which of these approaches should you follow as a best practice?
Assign two campaigns to each experiment arm.
Start with multiple hypotheses.
Test one variable for each experiment.
Divide your audience into as many arms as possible.