● Bumper ads
● Non-skippable in-stream ads
● Masthead ads
● In-feed video ads
Google Ads Video Professional Certification
Before you can reach and engage with potential customers via a Google Video campaign,what step must you complete?
● Build a list of relevant keywords.
● Prepare a manual bidding strategy.
● Link Google Ads to your YouTube channel.
● Install a video code on your website.
A business owner wants to track conversions for their Video action campaign, but they’re concernedthe campaign won’t track some conversions because many customers take extra time to make a finaldecision on purchases. What conversion tracking best practice should the business owner follow tomake sure conversions are measured accurately?
● Send a survey to existing customers asking about their checkout experience.
● Compare video ad interactions against the timing of completed sales.
● Ask store visitors where they heard about the company.
● Extend the conversion window to be longer.
Video action campaigns have what primary benefit?
● They simplify campaigns to run on only on YouTube and drive more conversions
while still optimizing for the lowest CPA.
● They simplify campaigns to run on only on YouTube and drive more conversions
while still optimizing for the lowest CPV.
● They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
● They expand campaigns to run on more places, on and off YouTube, and drive
more conversions while still optimizing for the lowest CPA.
A business owner is setting up their first Video action campaign and wants to get optimalresults from the ads.Which recommended best practice should they follow?
● They should make sure that videos are longer than eight seconds.
● They should run five ad variants per campaign.
● They should make sure that videos are no longer than five seconds.
● They should run a single ad variant per campaign.
Your marketing team is planning to create a forecast using Reach Planner for a new Videoawareness campaign.Why should you suggest using Reach Planner in the same account where the team wants torun the planned campaign?
● Reach Planner will analyze the historical performance of shared features, such
as negative keyword lists.
● The company’s plans will save to one place in the interface for easier analysis.
● Reach Planner will pull data from Google Analytics for consideration when making forecasts.
● The company’s default campaign preferences will automatically install into each plan.
To reach parents who are 25 to 34 years old with a Google Video campaign, which audiencesolution should you use?
● Custom Audiences
● Affinity Audiences
● Demographics and Detailed Demographics
● Life Events
You set up a Google Video campaign with a consideration goal and cost-per-view bidding(CPV).How will your max CPV compare to your actual CPV?
● Max CPV is often less than actual CPV because it’s auction bidding.
● Actual CPV is often less than max CPV because it’s a reserve buy.
● Actual CPV is often less than max CPV because it’s auction bidding.
● Max CPV is often less than actual CPV because it’s a reserve buy
When using Custom Audiences for a Video action campaign, what can you do to get themost value from that audience solution?
● You can disable non-skippable in-stream ads.
● You can implement automatic placements from your existing Display campaign.
● You can use 10 to 15 of the highest-converting key words from your Search
campaign.
● You can set bumper ads as your preferred ad format for the campaign.
What’s the value of measuring unique reach and frequency in an awareness Videocampaign?
● It shows how many ads served to people and how many times, across devices
and formats.
● It evaluates media efficiency, since it measures the share of impressions that the
user may have a chance to see.
● It measures lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
● It led you to see the terms people were searching for when seeing your ads.