● Offline event data import
● Behavioral modeling
● Measurement Protocol
● Pathing technique
Google Ads Search Certification
Laverne created her first Google Search campaign for her yoga school. Sheselects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
● Extends her reach to additional sites.
● Enables her to partner with other similar businesses.
● Increases the geographic distribution of her ad.
● Allows her to reach to all device types.
What are three efficient ways for marketers to apply recommendations thatimpact optimization score?
● Opt in to apply certain recommendations automatically.
● Review recommendations and make adjustments under campaign settings.
● Review and apply individual recommendations within each of the categories.
● Use “Apply all” to implement every recommendation with one click.
● Review and apply individual recommendations in your Keyword report.
You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
● Saves time and marketing resources
● Integrates a large variety of signals to evaluate user intent
● Sets the appropriate bid for each and every auction
● Minimum and maximum bid values are determined by the daily budget
● Sets manual bids for specific times of the day
You recently launched a new product called the Awesome Chair. Your goal is togenerate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for AwesomeChair product name queries only?
● Broad match will attract search traffic for product name queries only.
● Phrase match will attract search traffic for product name queries only.
● Exact match will attract search traffic for product name queries only.
● Keyword targeting will attract search traffic for product name queries only.
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
● Target impression share
● Maximize Clicks
● Maximize Conversions
● Enhanced cost-per-click (eCPC)
If your goal is testing various combinations of headlines and descriptions so youcan optimize your results accordingly, which two responsive search ads benefits will help you do this?
● Lower eCTR will help you test those combinations.
● More relevance will help you test those combinations.
● Greater flexibility will help you test those combinations.
● Longer funnels will help you test those combinations.
● Less click fraud will help you test those combinations
What can the Performance Planner assist you with?
● To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
● To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
● To analyze the search term report and add both keywords and negative keywords, depending on historical performance
● To determine which Google Ads features should be enabled to get the best performance from your campaigns
Which way does Google AI help marketers connect with new customers?
● It defines business goals for marketers based on their offline conversion data.
● It makes it possible for responsive search ads to offer recommendations for optimizing marketers’ websites.
● It uses its understanding of nuances in human language to connect marketers with people searching for their offerings.
● It predicts the value of every query for the coming quarter, so Smart Bidding can help marketers plan their spend.
What are two benefits of using broad match, Smart Bidding, and responsivesearch ads together?
● They automatically generate headlines based on advertisers’ websites.
● They remove the need for marketers to optimize Search campaigns.
● They help save time so marketers can reinvest in their most important priorities.
● They help advertisers reach the right user, at the right price, with relevant ads.