● Product and brand consideration
● Leads
● Brand awareness and reach
● Website traffic
Google Ads Search Certification
Karen has evaluated her Google Search Ads campaign’s optimization score afternoticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?
● It will improve upon acceptance.
● It will improve by the end of the day.
● It will gradually improve by the end of the week.
● It will improve by the end of the month.
How can marketers predict the impact of applying recommendations on theiroptimization score?
● Leverage trusted, third-party tools to analyze and optimize their campaigns.
● Use Google AI to forecast the increase in conversions as a result of recommendations.
● Cross reference the settings of comparable campaigns with higher optimization scores.
● Each recommendation shows its impact on the optimization score as a percentage
Why is automating your bid better than manual bidding when it comes to creatinga successful Google Ads campaign?
● Because not bidding efficiently can make you miss valuable conversions
● Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device
● Because the customer journey has become more complex and bids should therefore be based on general user behavior.
● Because the right bid can often be a hard-to-reach static target
What does Performance Planner automatically do?
● Uses machine learning to target new demographics
● Sets your ad budget for maximum growth
● Recommends the perfect ad structure for your budget
● Forecasts how your current campaigns will perform in the future
Every ad contains a URL displaying your website address. You can add twooptional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?
● To allow the Google Ads system to anticipate what content is present on the landing page
● To match an appropriate landing page with the search term that triggered the ad
● To give users more options over which landing page they want to navigate to
● To give users an idea of the content they’ll see upon clicking the ad
Where can you find your bid status, performance trend over time, and conversiondelay reporting?
● You can find it in the auction analysis.
● You can find it in the bidding keyword report.
● You can find it in the bid strategy report.
● You can find it in the performance strategy planner
In what two ways can optimization score drive marketers’ success?
● By determining which campaigns to prioritize for improvements
● By documenting campaign budget for marketing teams
● By speeding up implementation for enhancements to campaigns
● By using Google AI to plan campaigns without the need for input
Ben is currently managing a campaign that has a total investment of $7,000,generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
● An investment of $8,400 to generate 1,400 conversions and a CPA of $6.
● An investment of $9,100 to generate 1,300 conversions and a CPA of $7.
● An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
● An investment of $9,800 to generate 1,400 conversions and a CPA of $7.
How many responsive search ads does Google Ads permit?
● Google Ads permits six enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
● Google Ads permits three enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
● Google Ads permits five enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
● Google Ads permits unlimited enabled responsive search ads per ad group. If you have text that needs to display in every ad, you must add the text to either Headline position 1,
Headline position 2, or Description position 1