● Target return on ad spend (tROAS)
● Enhanced cost-per-click (eCPC)
● Target impression share
● Maximize clicks
Google Ads Search Certification
Google Ads reviews ads to ensure they meet advertising policies before beingshown to users. What criteria are reviewed by Google Ads?
● Loading and site speed.
● Content and formatting.
● Goals and analytics.
● Length and extensions
Assets assist in providing users with which two things they want from theirsearch queries?
● Attractive imagery
● Product and service comparisons
● Information based on their moment
● Relevant information
Three factors affect a Search ad’s ad quality at auction time. What are they?
● Expected clickthrough rate affects ad quality at auction time.
● Ad Rank affects ad quality at auction time.
● Ad landing page experience affects ad quality at auction time.
● Ad relevance affects ad quality at auction time.
● Bidding strategy affects ad quality at auction time.
Which three solutions will enable you to build strong conversion measurementfoundations when implementing value-based bidding?
● Broad match
● Smart Bidding
● Enhanced conversions
● Consent mode
● Global site-wide tagging
You’d like to improve an ad’s perceived quality during an ad auction. What aspectof the ad will be most beneficial for you to work on?
● Increasing the bid amount of the ad.
● Determining the location of users.
● Removing an asset from the ad.
● Improving the navigability of the landing page.
You recently launched a new product called Wonder Boots. You want to attractmore traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?
● Using phrase match
● Using exact match
● Using keyword targeting
● Using broad match
You’re a marketing executive at an airline company and have been asked to planyour company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?
● Performance Planner integrates with other budgeting software, such as QuickBooks.
● Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
● Performance Planner leverages machine learning for forecasting.
● Performance Planner forecasting is powered by billions of Google searches conducted each week.
Jerry understands that expected click-through rate is one of three main factorsthat determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the Quality Score of his ads?
● Ad relevance
● Ad landing page experience
● Conversion rate
● Ad dimensions
● Bid amount
How does value-based bidding work?
● Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives.
● Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, by bidding for conversions that drive business objectives.
● Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives.
● Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives.