● Improving the navigation of the landing page.
● Highlighting product uniqueness.
● Focusing on connecting to a wider audience.
● Adding more negative keywords.
Google Ads Search Certification
Swee Yin’s fashion-apparel department store runs a popular biannual sale onmen’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?
● By choosing “leads” as the campaign goal.
● By adding coupon alerts to people nearby the store.
● By targeting specific device operating systems.
● By setting campaign start/end dates.
● By creating a new ad group for the sale.
What’s the variable that determines whether or not a Search ad shows in theresults for a query, and what position it appears in?
● Asset impact determines this. It’s based on sitelinks and image assets.
● Bids determines this. It’s based on how much marketers will pay for a click.
● Ad quality determines this. It’s based on ad and website relevance.
● Ad Rank determines this. It’s based on a variety of factors to show useful ads
An electronics company is launching a new TV equipped with a voice commandaccessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?
● Their ad will appear if the search terms have the same meaning as the keyword.
● Their ad will appear if the search terms contain all three of the exact keywords.
● Their ad will appear if the search terms are related to the keyword.
● Their ad will appear if the search terms include the meaning of the keyword.
An online employment agency has determined that their highest-value clientsreach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?
● Product and brand consideration
● Brand awareness and reach
● Leads
● Sales
A Search ad’s auction-time ad quality is affected by three factors. What are they?
● Expected clickthrough rate affects auction-time ad quality.
● Bidding strategy affects auction-time ad quality.
● Ad relevance affects auction-time ad quality.
● Ad Rank affects auction-time ad quality.
● Ad landing page experience affects auction-time ad quality
Trevor owns a manufacturing business that makes specialized hiking androck-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which two Google Ads campaign types should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
● Search
● Display
● Discovery
● Video
● Shopping
An advertising executive takes over a Google Search ads campaign. On hisGoogle Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
● The campaign could be improved by 60% if the listed recommendations are followed.
● The campaign is running 40% over budget.
● The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
● The campaign is 60% less optimal than other company campaigns.
What are three signals broad match uses to match Search ads with queries?
● Smart Bidding
● Language
● Geographic
● Interests
● Device
What two benefits can you get from using broad match, responsive search ads,and Smart Bidding together?
● Time savings that allow you to reinvest in your most important marketing priorities
● Reaching the right user at the right price with relevant ads
● Automatically creating headlines in response to content on advertisers’ websites
● Removing the need for marketers to optimize Search campaigns