What’s the variable that determines whether or not a Search ad shows in theresults for a query, and what position it appears in?

● Asset impact determines this. It’s based on sitelinks and image assets. 

● Bids determines this. It’s based on how much marketers will pay for a click. 

● Ad quality determines this. It’s based on ad and website relevance. 

● Ad Rank determines this. It’s based on a variety of factors to show useful ads