Unique value
Actual value
Intrisic value
Necessary value
Google Ads AI-powered Performance Certification
On a fixed annual budget, what’s an effective way to ensure that you have the budgetflexibility you need to experiment with campaigns to test their effectivenes?
Check out industry reports that can help you predict query demand and set budget accordingly.
Set aside a percentage of the budget for use in experiments and response to market changes.
Send a supervisor a quarterly budget review as part of a request for additional testing allocations for the upcoming quarter.
Create a monthly or weekly sync with the finance team in order to foster collaboration, share news and ideas about campaigns, and encourage flexibility in the budget
How can a Performance Max campaign help an ice cream shop drive more potentialcustomers to their physical location?
By letting them choose the websites on which their ads are shown, resulting in more store visits from potential customers
By using AI as a means of locating potential new customers across Google Ads inventory
By increasing their incremental conversions through campaigns that include video ad formats
By giving them more time to spend honing their unique value proposition through manually created assets
When developing image assets, which of these practices can help drive success?
Providing only square images as a means of maximizing the frequency with which assets can serve
Centering the most important content in the image asset to maximize impact
Selecting images with a white background since these images tend to perform better
Always uploading at least four relevant and unique images at the campaign or ad group level
An advertiser’s marketing objective is to generate leads. How can they optimize theirPerformance Max campaigns for value?
Establish a Maximize Clicks bidding strategy to increase website traffic volume.
Come up with a strategy of importing offline values by using enhanced conversions for leads.
Begin using a Maximize conversion bidding strategy as a means of increasing conversion volume.
Establish value rules based on audiences that have been to a local store in the past.
An online shoe retailer is looking to create a Performance Max campaign to help drivesales in their sneaker category. How should they get started with Performance Max?
Use any Smart Bidding strategy to make bids across channels with AI.
Limit sharing audience data in order to allow AI to operate without human input.
Build strong creatives customized to their sneaker products or offers.
Separate their Google Merchant Center account from their Google Ads account to avoid overlap.
A local automobile dealership is creating a Performance Max campaign to drive morevisits to their location. Which goal should they choose when setting up a new Performance Max campaign?
Product and brand consideration
Website traffic
Local store visits and promotions
Brand awareness and reach
Which of the following available insights are designed to help advertisers discoverconsumer interest and category growth trends?
Diagnostic insights
Asset audience insights
Search terms report
Search trends and demand forecasts
When creating a campaign experiment, which is a best practice?
Choose two or three metrics that can be used to reliably gauge campaign performance and determine the winner of a particular test.
After the end of an experiment, assess performance over a period of time that includes ramp-up.
Isolate one variable to focus on for each test and use different tests when assessing the impact of more than one change.
As a means of expediting experiments, new ads aren’t subject to the same approval process during time of the experiments.
In a fully AI-powered strategy, which of these three Search features work with oneanother to deliver performance?
Smart Bidding, Responsive Search Ads, Broad match keywords
Phrase match keywords, Exact match keywords, Smart Bidding
Responsive Search Ads, Image Assets, Broad match keywords
Smart Bidding, Responsive Display Ads, Uncapped budgets