DM Exams

Answers to Digital Marketing Exams

Google Ads AI-powered Performance Certification

If a marketer wanted their lead generation campaigns to deliver more value in theupcoming year, how could value-based bidding help them?

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It would optimize for driving lead volume, since all customers create the same amount of value. 

It would allow them to focus on the maximization of website traffic as a means of attracting new potential customers. 

It would let them optimize for high-value customers and a high volume of leads simultaneously. 

It would allow them to maximize total conversion value at a desired ROAS target or budget. 

How can Explanations be used to help improve campaign performance?

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To browse headline and description recommendations to create stronger ads

To show the top asset combinations for each campaign type in an account 

To uncover the reasons behind performance changes in just a few clicks 

To identify the ideal budget level a campaign needs to maximize performance 

An online bicycle retailer wants to create a Performance Max campaign to help themdrive sales for a new line of electric bicycles. What first step should they take with Performance Max?

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Put any Smart Bidding strategy into action in order to make bids across channels using AI. 

Limit sharing audience data to prevent human input from interfering with AI-powered operations. 

Build strong creatives that are tailored toward the electric bicycles they’re selling. 

Make their Google Merchant account separate from their Google Ads account as a means of avoiding overlap. 

What’s the purpose of uncapping budgets to fully capture AI’s benefits?

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Google’s AI only works in newly created campaigns with budgets of at least $1,000 per day. 

Campaigns that incorporate Google’s AI spend more of their budget to reach more customers. 

When a campaign’s budget is limited, a Smart Bidding strategy will convert back to manual bidding. 

Campaigns need enough flexibility in the budget to allow Google’s AI to work to its fullest potential 

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