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Archives for July 2026
Using various attribution models in the Model Comparison Tool, a campaign manager noticessomething that makes her increase her investment in Google Display ads. What might she haveseen?
A certain channel received a small share of her investment and drove a
proportionally low conversion volume.
A channel received none of her investment.
A certain channel received a bulk of her investment and proportionally drove a high
conversion volume.
A certain channel received a bulk of her investment and disproportionally drove a low conversion volume
Aiko sees an ad on a social network for an online store and clicks on it. The next day, sheencounters a paid search ad for the same business. Later that evening, she clicks on a Displayad for the business yet again. The following day, Aiko makes a purchase. Under the LastNon-direct Click attribution model, which marketing channel receives credit for the conversion?
Search channel gets 100% credit
Display channel gets 33% credit
Social channel gets 33% credit
Display channel gets 100% credit
In preparation for a new campaign, Mia’s boss has asked her to compile her Discovery adassets. What’s a best practice that Mia should follow when choosing assets for their Discoveryads?
Use Google Images to download as many relevant image assets as possible.
Use generic messaging in description fields so as to capture the interest of a larger
audience.
Add call-to-action text over their image assets to better inform potential customers.
Use inspiring high-quality images that highlight the brand’s value proposition
Ray has been running Display campaigns for over a month and sales have increased since hestarted. Even so, while the Display ads are producing high click-through-rates, they appear to beproducing fewer conversions than Search ads. What’s the most likely explanation for thisassumption?
Ray is focusing on view-through conversions rather than click-through conversions.
People that click on the Display ads are purchasing through another channel.
People aren’t seeing the Display ads.
Conversion tracking isn’t enabled currently.
Veronica is the marketing manager at a luxury sports car company and has set up a Displaycampaign for the company’s most expensive and luxurious product line. She’s nowcontemplating whether they need to alter their view-through conversion window. Should Veronicachange their view-through conversion window and why?
No, because the sales cycle for a luxury car will be within the default window.
Yes, because the sales cycle for a luxury car will be longer than the default
window.
Yes, because having a longer view-through conversion window will make the
campaign look more impressive.
No, because having a longer view-through conversion window will skew regular
conversion data
Brenda created a Google Ads campaign last month to increase sales and leads for her onlinestore using multiple ad channels. She feels that her Display ads are probably influencing theother ad channels and wants to determine the complete role that Display clicks are playing inthis. Which report can Brenda use to meet her goal?
Top conversion paths report
Conversion report
Audience insights report
Click-through rate report
Charlotte has previously used Search and video campaigns, but a friend has recommended thatCharlotte would improve her marketing efforts further with the help of Discovery ads. Whatbenefit would Charlotte expect to see from using Discovery ads?
They’ll allow Charlotte to reach highly relevant audiences on exclusive placements
outside of Google’s platforms.
They’ll allow Charlotte to encourage people to share their thoughts and feedback on the products and services that she offers.
They’ll allow Charlotte to tell an engaging story about her products and
services to help grow more conversions
They’ll allow Charlotte to merge images and 15-second video assets to providepeople with an engaging experience
Debbie wants to create a Google Display campaign for an online retailer using a RemarketingAudience. Which type of users can she expect to reach in the campaign?
People that have expressed a previous intent to purchase similar products
People that visited the site
People that have similar traits to the company’s current customer base
People known to be passionate about the company’s product market
The owner of a sports shop would like to promote different sports categories to people who havealready visited their website. They understand that a remarketing campaign can help themachieve this. Which best practice can the owner use to serve relevant ads to customers whohave already visited particular areas of their website?
Include each of the sports categories within the headline and description fields of a
single responsive display ad.
Create different remarketing lists based on the specific web pages that the
customers visited.
Build a list of relevant placements for each sports category and then use these to
create individual ad groups for each sport.
Create separate ads for each sports category and then set them to ‘Rotate
indefinitely’ within the same ad group.