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The owner of a sports shop would like to promote different sports categories to people whohave already visited their website. They understand that a Remarketing campaign can helpthem achieve this.Which best practice can the owner use to serve relevant ads to customers who have alreadyvisited particular areas of their website?

Jackson · July 9, 2026 ·

● Include each of the sports categories within the headline and description fields of a single responsive display ad.
● Create separate ads for each sports category and then set them to “Rotate
indefinitely” within the same ad group.
● Create different remarketing lists based on the specific web pages that the
customers visited.
● Build a list of relevant placements for each sports category, and then use these to
create individual ad groups for each sport.

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