Product and brand consideration
Brand awareness and reach
Online sales
Lead generation
Google Ads Video Certification
When creating a video action campaign, why is it a good idea to opt into optimized targeting?
Because it’ll remove users from your data segments who aren’t likely to convert.
Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
Because it’ll help you reach new and relevant audiences who are likely to convert.
Because it’ll help you reach audiences already familiar with your brand who are likely to convert.
You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?
Build suspense with a slow pace to start.
Set up scenes to be zoomed out so viewers can see all story elements.
Use engaging pacing and tight framing.
Keep visuals low-contrast to avoid overwhelming viewers.
Which of the following captures the four reasons creators choose YouTube?
Freedom, reach, infrastructure, income
Freedom, community, infrastructure, income
Creativity, community, infrastructure, income
Creativity, reach, infrastructure, income
If you want to improve performance of video campaigns, what approach should you take with creative?
Use research-backed creative guidelines and iterate with experimentation.
Start with all-new video ad creative that’s already working well for other platforms.
Run an experiment with existing creative and use whichever one performs best.
Continue running campaigns with existing creative and slowly introduce new variations.
What’s the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?
Platform
Brand
Media
Creative
To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?
Affinity Audiences
Life Events
Demographics and Detailed Demographics
Custom Audiences
What action should you take when optimizing a campaign to drive conversions faster?
Set up the campaign to only engage with audience segments that have converted before.
Track lighter actions to provide more signals to Google’s machine learning algorithms.
Track only end actions to provide more accurate signals to our machine learning algorithms.
Set up the campaign to engage with audience segments that have searched for your brand before.
You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?
Because it can give you access to more engagement metrics to measure the impact of the campaign.
Because it can extend the reach of video ads to YouTube Live streaming and Premieres.
Because it can give you access to engage with audiences on the YouTube mobile homepage.
Because it can extend the reach of video ads to a collection of leading publisher sites and apps.
What audience solution should you use to reach home decor enthusiasts with your Google Video campaign?
Affinity Audiences
Demographics and Detailed Demographics
Life Events
Custom Audiences