Google Ads Video Certification

If you’re running a video action campaign, how should you approach your measurement strategy?

You should measure only complete online conversions for a more accurate return on investment calculation.

You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.

You should measure the full value with Google Ads conversion tracking and include lighter conversion events.

You should measure only complete offline conversions for a more accurate return on investment calculation.

Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations.

Benefits include providing trustworthy unique reach forecasts, media mix options, and fresh data.

Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data.

Benefits include providing trustworthy popular reach forecasts, media mix options, and automation recommendations.

Non-skippable in-stream ads and in-feed video ads

Non-skippable in-stream ads and skippable in-stream ads

Skippable in-stream ads and bumper ads

Skippable in-stream ads and in-feed video ads

Location

Lead form

Sitelinks

Product feed

Start with your data segments, then expand to Customer Match.

Start with your data segments, then expand to Affinity Audiences.

Start with Customer Match, then expand to your data segments.

Start with Customer Match, then expand to Affinity Audiences