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Creative
Google Ads Video Certification
You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?
Life Events
Demographics and Detailed Demographics
Custom Audiences
Affinity Audiences
What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?
Custom Audiences
Life Events
Infinite Taxonomy Audiences
Affinity Audiences
You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?
YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
Creators influence users’ purchasing decisions, but they take action on other platforms.
Creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?
Custom Audiences
Life Events
Affinity Audiences
Demographics and Detailed Demographics
You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
Humanize the story.
Showcase discounts and sales to drive interest.
Avoid humor, as it’s more subjective.
Convey multiple messages to resonate with the masses.
How does YouTube serve users, creators, and advertisers?
Through connection, growth, and trust
Through creativity, innovation, and trust
Through connection, innovation, and trust
Through creativity, growth, and trust
As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?
Shopping, audio-only content, and streaming on TV
Shopping, short-form content, and streaming on TV
Shopping, short-form content, and cross-device behavior
Shopping, audio-only content, and cross-device behavior
You’re creating a video ad for a restaurant chain with the goal of drivingreservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?
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You want to enter key words based on interest or behaviors for your Google Video campaign. What audience solution should you use?
Affinity Audiences
Infinite Taxonomy Audiences
Life Events
Custom Audiences