Reach, scale, control
Complete creative control and reach
Complete creative control and simplicity
Reach, simplicity, automation
Uploaded ads (Image & AMPHTML)
Responsive Display ads
In-stream video ads
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
When your goal is to provide faster ad experiences.
When your goal is to maximize the reach and scale of your campaign.
When your goal is maximum creative control.
When your goal is to provide safer ad experiences.