An advertiser’s marketing objective is to generate leads. How can they optimize theirPerformance Max campaigns for value?

Establish a Maximize Clicks bidding strategy to increase website traffic volume. 

Come up with a strategy of importing offline values by using enhanced conversions for leads. 

Begin using a Maximize conversion bidding strategy as a means of increasing conversion volume.

Establish value rules based on audiences that have been to a local store in the past.