Google Ads Search Certification

● User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device. 

● The customer journey has become more complex and therefore bids should be based on general user behavior. 

● The appropriate bid can often be a static target that’s challenging to reach. 

● If you don’t bid efficiently, you could miss valuable conversions 

● The campaign is performing better than 75% of all search campaigns. 

● The campaign needs a 75% improvement to be fully optimized. 

● The campaign could improve up to 25% by following the listed recommendations. 

● The campaign is performing 25% under budget 

● Search ads can appear within organic search results. 

● Search ads can include videos of relevant products. 

● Search ads can automatically send follow-up information to potential customers. 

● Search ads can appear on relevant searches by potential customers 

● Encouraging potential customers to take action 

● Highlighting what makes his business unique 

● More landing pages to visit 

● A variety of emoji to catch the attention of potential customers 

● A mention of prices, promotions, and exclusive offers 

● Use exact match keywords to help AI-powered Search reach specific audiences. 

● Reduce and reinvest paid search budgets in high-quality image assets. 

● Rely on manual bidding for queries marketers anticipate delivering the most value. 

● Leverage broad match, Smart Bidding, and Responsive Search Ads together 

● Users may be misspelling his keywords. 

● He has too much information listed in his ad assets. 

● He hasn’t supplied a link for the ad. 

● His bid for the ad is too low. 

● 5 

● 2.5 

● 2.51 

● 4.5 

● By reviewing and applying individual recommendations in your Keyword report 

● By reviewing recommendations and adjusting campaign settings accordingly 

● By reviewing and applying individual recommendations within each category 

● By opting in to apply specific recommendations automatically 

● By using “Apply all” to implement all recommendations with one click 

● Receive information on general trends 

● Stay focused on certain keywords 

● Make use of the expanded daily update frequency 

● Apply recommendations across multiple layers of his advertising strategy 

● Maximize conversions 

● Target return on ad spend (tROAS) 

● Maximize clicks 

● Target impression share