● Maximize conversion value
● Target impression share
● Maximize conversion value with target ROAS
● Manual CPC
Google Ads Search Certification
Which searches can an ad show for broad match keyword “car window repair?”
● automobile glass replacement
● second-hand cars for sale
● cars for sale
● replace car window
Clara is an advertising director who has been tasked with optimizing hercompany’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
● To understand the network performance of her website
● To find how close her campaign is from potential ideal results
● To judge the popularity of her website compared to others
● To compare the efficacy of her ad text creative with that of other ads
After implementing Smart Bidding and broad match, what are three campaignbest practices you should follow?
● Be mindful of negative keyword targeting.
● Use contextual signals
● Use responsive search ads
● Use cross-device reporting
● Monitor Quality Score
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns?
● Distribution
● Differentiation
● Simulation
● Validation
● Instrumentation
What’s one way Google AI helps marketers connect with potential customers?
● Google AI understands nuance in human language and connects marketers with people searching for what they offer.
● Google AI defines business goals for marketers based on their offline conversion data.
● Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers’ websites.
● Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.
Jacob’s physical toy store relies on offline metrics, such as store visits andin-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
● Display
● Video
● Discovery
● Local
You want to increase the relevance of a Google Search ad so it’s more meaningfulto potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad?
● Selecting only relevant languages in campaign setup.
● Selecting distinct geographic areas.
● Rewriting the landing page for clarity.
● Changing the ad’s call-to-action statement.
● Posting transparency statements on the website
What two keywordless campaign types can marketers utilize if their goal is todrive incremental reach?
● Performance Max can help achieve this goal.
● Expanded text ads can help achieve this goal.
● Responsive search ads can help achieve this goal.
● Dynamic Search Ads can help achieve this goal.
Which of the following are three benefits of opting-in for the automatic applyingof recommendations?
● You’ll see better campaign performance
● You’ll be able to opt in without a budget increase
● You’ll be implementing best practices routinely to your Google Ads accounts.
● You’ll be implementing responsive search ads automatically
● You’ll be automatically opting into Smart Bidding