● They provide attractive imagery.
● They provide information based on their moment.
● They provide product and service comparisons.
● They provide relevant information
Google Ads Search Certification
You’re working on a Google Search ad that’s not performing as expected. Youspecifically want more users to click on the ad. What action might improve the click-through rate on your ad?
● Increasing the trustworthiness of the website.
● Changing the call-to-action message of the ad.
● Reducing the bid rate on the ad.
● Modifying the ad’s landing page to load faster
Leo is in charge of advertising for the clothing lines of a large manufacturer. Heuses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
● The recommendations are created by higher-level account executives.
● The recommendations are tailored to the specific account.
● The recommendations provide general insight from Google.
● The recommendations only apply to select keywords
What are the two current keywordless campaign types that marketers can use todrive incremental reach?
● Performance Max
● Dynamic Search Ads
● Responsive search ads
● Expanded text ads
What’s a benefit of using Smart Bidding with broad match?
● Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
● Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
● Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time
● Broad match with Smart Bidding uses your budget to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Once you have implemented broad match and Smart Bidding, what threecampaign best practices should you follow?
● Monitoring of Quality Score
● Use cross-device reporting
● Use of contextual signals
● Paying attention to negative keyword targeting
● Use of responsive search ads
After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
● Her campaign is being outperformed by 78% of businesses like hers.
● The campaign’s budget needs to be raised by 22% to be fully optimized.
● The campaign could be improved by 78% if the listed recommendations are followed.
● 22% of the revenue she allocates to her campaign is being used in the wrong areas.
Pete is the marketing director for an electric car company. He recently chose”leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
● Have more people view his website.
● Encourage customers to purchase electric cars.
● Increase email list sign-ups from potential customers.
● Promote videos that speak to the business mission
Which two asset types can also be served as account-level automated assets?
● Call asset
● Dynamic sitelinks
● Promotional callouts
● Dynamic callouts
You’re trying to improve an ad’s perceived quality so it performs better during anad auction. What change would have the least-positive impact to an ad’s quality?
● Creating ads likely to get clicks.
● Raising the bid amount.
● Creating ads that pertain to the keywords.
● Having a clear and simple landing page.