DM Exams

Answers to Digital Marketing Exams

Pete is the marketing director for an electric car company. He recently chose”leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

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● Have more people view his website. 

● Encourage customers to purchase electric cars. 

● Increase email list sign-ups from potential customers. 

● Promote videos that speak to the business mission 

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