DM Exams
Answers to Digital Marketing Exams
● Using “Apply all” to implement every recommendation with one click
● Reviewing and applying individual recommendations within each of the categories
● Opting in to apply particular recommendations automatically
● Reviewing recommendations and making adjustments under campaign settings
● Reviewing and applying individual recommendations in your Keyword report
● By choosing ad types that your target demographic finds most appealing
● By relying on customer feedback for optimal ad placement
● By maximizing the number of conversions for a spend scenario
● By providing a discount on all ads after purchasing a license
● By defining business goals for marketers based on their offline conversion data
● By predicting the value of every query for the next quarter, thus empowering Smart Bidding to help marketers plan their spend.
● By equipping responsive search ads to offer recommendations for optimizing marketers’ websites
● By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings
● Using the Keyword Planner to find new keywords relevant to your target audience and business.
● Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
● Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
● Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.
● Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
● As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
● Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
● Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
● Her business can catch the interest of people while they’re engaged with a mobile app.
● Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
● A video can present a summary of her products to people showing an interest in her business.
● She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
● Her business can show up on search results when businesses similar to hers are showing up.
● Assets provide product and service comparisons.
● Assets provide information that’s relevant.
● Assets provide information based on their moment.
● Assets provide attractive imagery.
● With Google Ads, your ads will show up on every available search engine
● With Google Ads, you can choose a maximum amount to spend per month.
● With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
● Google Ads saves you time by deciding what your budget will be on a daily basis.
● second-hand bikes for sale
● replace bike tire
● bikes for sale
● bicycle tube replacement
● Gives users an idea of where they’ll go if they click the ad (1)
● Users often will often notice this first (2)
● Allows advertisers to provide details about their product or service (3)
● Takes users to a specific page of a website (4)
● Description (3)
● Display URL (1)
● Final URL (4)
● Headline (2)
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