● Using the Keyword Planner to find new keywords relevant to your target audience and business.
● Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
● Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
● Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.

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