DM Exams

Answers to Digital Marketing Exams

You’re working on a Google Search ad that’s not performing as expected. Youspecifically want more users to click on the ad. What action might improve the click-through rate on your ad?

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● Increasing the trustworthiness of the website. 

● Changing the call-to-action message of the ad. 

● Reducing the bid rate on the ad. 

● Modifying the ad’s landing page to load faster 

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