DM Exams

Answers to Digital Marketing Exams

You want to increase the relevance of a Google Search ad so it’s more meaningfulto potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad?

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● Selecting only relevant languages in campaign setup. 

● Selecting distinct geographic areas. 

● Rewriting the landing page for clarity. 

● Changing the ad’s call-to-action statement. 

● Posting transparency statements on the website 

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