What is the advantage of automating your bid over using manual bidding when itcomes to a successful Google Ads campaign?

● User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device. 

● The customer journey has become more complex and therefore bids should be based on general user behavior. 

● The appropriate bid can often be a static target that’s challenging to reach. 

● If you don’t bid efficiently, you could miss valuable conversions