An advertising executive takes over a Google Search ads campaign. On hisGoogle Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

● The campaign could be improved by 60% if the listed recommendations are followed. 

● The campaign is running 40% over budget. 

● The campaign is 40% optimized for the given keywords chosen by the previous campaign manager. 

● The campaign is 60% less optimal than other company campaigns.