You’re a marketing executive at an airline company and have been asked to planyour company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

● Performance Planner integrates with other budgeting software, such as QuickBooks. 

● Performance Planner will help you identify funds from other operational budgets to allocate to marketing. 

● Performance Planner leverages machine learning for forecasting. 

● Performance Planner forecasting is powered by billions of Google searches conducted each week.