Why is automating your bid better than manual bidding when it comes to creatinga successful Google Ads campaign?

● Because not bidding efficiently can make you miss valuable conversions 

● Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device 

● Because the customer journey has become more complex and bids should therefore be based on general user behavior. 

● Because the right bid can often be a hard-to-reach static target