● Optimise the campaign for ‘add to basket’.
● Optimise the campaign for impressions.
● Optimise the campaign for phone calls.
● Optimise the campaign for in-app purchases
Google Ads Video Professional Certification
A business owner wants to set up their company’s Google video campaign to make sure thatpeople think about their brand in decision-making moments. What marketing objective connectsto this goal?
● Action
● Awareness
● Perspective
● Consideration
The account manager at a motorhome company found it hard to attract qualified buyers in thepast. They’re interested in trying a Google video campaign for the first time, but are unsure whataudience strategy to use to reach people who already want to purchase a motorhome. Whataudience strategy should the account manager use to achieve this goal?
● In-Market
● Life Events
● Demographics and Detailed Demographics
● Affinity Audiences
The marketing team at a leading catering business has relied on Google search campaigns inthe past, but they’re now ready to take advantage of a Google video campaign with a ‘Sales’campaign goal. Why would it be a best practice for the catering business to create their Googlevideo campaign in the same account as their Google search campaigns?
● To prevent Google Ads from double-counting conversions
● To enable Video ad extensions within their Google Search campaign ads
● To avoid double serving ads in the Google Search results
● To receive a reduction on their average cost-per-view
A marketing manager wants to reach and engage with potential customers via a Google videocampaign. What first step do they need to complete to get started?
● Build a list of relevant keywords.
● Install a video code on their website.
● Link Google Ads to their YouTube channel.
● Prepare a manual bidding strategy.
A company is looking to grow consideration of their products in their potential customers’purchase cycles. Why is a Google video campaign an appropriate method to meet their goals?
● Because online video lets consumers quickly compare similar businesses at once.
● Because online video lets consumers browse large product and service inventories they may want to purchase from.
● Because consumers use online video to seek out the best deals on specific products and services.
● Because consumers use online video for information gathering before making
a purchase.
You’re creating a video action campaign for the first time to generate leads for your business.What ad formats should you expect to be used?
● Skippable in-stream ads and bumper ads
● Non-skippable in-stream ads and in-feed video ads
● Skippable in-stream ads and in-feed video ads
● Non-skippable in-stream ads and bumper ads
A marketing manager is creating a Google video campaign with a product and brandconsideration marketing goal. What solutions effectively align with that goal?
● Skippable in-stream ads and CPM bidding
● Skippable in-stream ads and CPV bidding
● Bumper ads and CPM bidding
● Bumper ads and CPV bidding
A hair salon owner is setting up a video action campaign for the first time and they want to getoptimal results from their ads. Which of the following is a recommended best practice that theyshould implement?
● Run five ad variants per campaign.
● Run a single ad variant per campaign.
● Videos must be no longer than five seconds.
● Videos must be longer than eight seconds
The owner of a music shop wants to increase awareness for their shop and has been told thatGoogle’s video solutions can assist him. How can Google’s video solutions assist the shop ownerwith video campaigns?
● Google’s video solutions use machine learning to set budgets and bids within
24 hours of setting a video campaign live.
● Google’s video solutions simplify the campaign creation process by
automatically aligning to marketing objectives.
● Google’s video solutions automatically create video assets based on the
content of the domain being advertised.
● Google’s video solutions simplify the campaign management process by
automatically creating new ad groups on a monthly basis.