● The owner should focus on addressing the viewer’s desire for food in the first
five to 10 seconds of the video.
● The owner should focus on using “Sign up to our newsletter” as the primary
call-to-action.
● The owner should focus on adding as much diverse imagery and language as
possible throughout the ad to hold the viewer’s attention.
● The owner should focus on explaining the company’s background during the first half of the video
