What will measuring the unique reach and frequency in your awareness Video campaign tellyou?

● It will allow you to see the terms people were searching for when seeing your ads.
● It will measure lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
● It will evaluate media efficiency, since it measures the share of impressions that the user may have a chance to see.
● It will show you how many ads served to people and how many times, across
devices and formats.