● Active View, after the campaign receives over 1,000 clicks.
● Active View, before the campaign delivers any impressions.
● Brand Lift, after the campaign receives over 1,000 clicks.
● Brand Lift, before the campaign delivers any impressions.
Google Ads Video Professional Certification
A marketing manager has multiple video assets to work with and wants to create a Google video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?
● Use video ad sequencing and target CPM bidding.
● Use bumper ads on competitive video content.
● Select the best creative asset and run a single ad.
● Use masthead ads for a major sales promotion.
An account manager decides to use custom audiences for their new video action campaign. What implementation suggestion would you recommend?
● Layer as many audience types as possible within the same ad group.
● Use five of their best-converting placements from their display campaigns.
● Use 10 to 15 of the best-converting keywords from their search campaigns.
● Combine their custom audiences with demographic audiences in the same ad group.