A business owner is interested in running an awareness video campaign and wants to know whether the campaign shifted user perception or behaviour towards their products. What measurement solution should they use to find this information and when should they implement it?

Jackson · August 24, 2026 ·

● Active View, after the campaign receives over 1,000 clicks.

● Active View, before the campaign delivers any impressions.

● Brand Lift, after the campaign receives over 1,000 clicks.

● Brand Lift, before the campaign delivers any impressions.