● By reaching potential customers and keeping the brand top of mind.
● By surfacing comparisons to potential customers in similar businesses. By
comparing them to similar businesses in the same industry.
● By influencing potential customers in opinion-shaping moments.
● By reaching potential customers in decision-making moments.
Google Ads Video Professional Certification
While creating a Google video campaign, the account manager has selected ‘Brand awareness and reach’ as their campaign goal, which automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How will this benefit the campaign?
● It will acquire as many clicks as possible according to the daily budget that
has been set.
● It will generate as many impressions as possible in line with the target cost
per acquisition.
● It will optimise bids to put the campaign’s message in front of as many
relevant people as possible.
● It will analyse historical feedback and make adjustments to bids based on
performance signals.
A marketing manager started a video action campaign one month ago. Two weeks ago, theyadded in-market and custom audiences to the campaign. Currently, they’ve spent 80% of thecampaign budget. What action would you recommend next to grow conversion volume?
● Add Demographics Audiences to re-engage with existing customers.
● Remove audience restrictions with run-of-network targeting.
● Re-engage with existing customers by adding Custom Audiences.
● Engage with website visitors by adding the Life Events audience type.
A winery is preparing a video action campaign intended to attract customers to their website fortheir seasonal sale. Which of the following creative best practices should they implement toencourage consumer interaction?
● Have a clear call to action such as ‘Learn more’.
● Link your Google Ads account to your Google Merchant Center account.
● Add location extensions to focus on selected geographic locations.
● Reach a broad audience with dynamic video ads.
An account manager is setting up a video campaign to grow consideration. What ad formatsshould they expect to run?
● Skippable in-stream ads and bumper ads
● Non-skippable in-stream ads and mastheads
● Non-skippable in-stream ads and in-feed video ads
● Skippable in-stream ads and in-feed video ads
A family-run bakery has always relied on word-of-mouth marketing, but they want to try a videocampaign to attract larger business contracts. They feel that a campaign with the leads campaigngoal is best suited to achieve this marketing objective. What other action should the family taketo make sure that their campaign meets their marketing objective?
● Ask their customers whether they’ve seen the videos.
● Cross-check their ad schedule against when they received leads.
● Enable Google Ads conversion tracking.
● Use the contact form to ask where potential customers learnt about the
bakery.
An account manager is creating a forecast for an awareness video campaign with the help ofReach Planner. Why should they use Reach Planner in the same account where they expect torun the planned campaign?
● Their plans will be saved to one place in the interface for easier analysis.
● It’ll analyse the historical performance of shared features, such as
negative keyword lists.
● It’ll pull data from Google Analytics for consideration when making forecasts.
● Their default campaign preferences will automatically install into each plan.
A business owner wants to understand how user interaction with their video ads leads to productsales. What feature of the video action campaign would provide this information?
● Custom Intent Audiences
● Smart bidding
● Conversion tracking
● Click-through rate
A marketing manager used Reach Planner to create a forecast for a new awareness videocampaign. The campaign results end up being very different from the media plan numbersprovided by the Reach Planner forecast. What’s the likely cause of the significant mismatchbetween the campaign results and forecast data?
● The marketing manager built a campaign that didn’t match the plan settings in
Reach Planner.
● The marketing manager used Reach Planner during the least optimal time of day.
● Reach Planner forecasts aren’t compatible with Video campaigns for any marketing objective.
● Reach Planner forecasts aren’t compatible with awareness campaigns.
A small business owner is looking to evaluate the performance of their first awareness videocampaign. What fundamental metric will help them measure the campaign’s success?
● Video played to
● Display impression share
● Conversions
● Earned actions