● It’ll allow for faster approval by the system for new ads.
● It prevents Google Ads from double-counting conversions.
● More campaign extensions will be available for the Video campaign.
● The Video campaign will automatically use assets from the other campaigns.
Google Ads Video Professional Certification
You’re creating a video action campaign and plan to use custom audiences. What should you doto get the most value from this audience solution?
● You should implement automatic placements from your existing display
campaign.
● You should disable non-skippable in-stream ads.
● You should set bumper ads as your preferred ad format for the campaign.
● You should use 10 to 15 of the highest-converting keywords from your
search campaign.
The owner of a home improvement shop has been running a Google video campaign forawareness with video ads that are 30 seconds long. Now the owner wants to remarket to thoseaudiences with memorable, shorter video ads. What video ad format should the owner use toachieve this goal?
● Bumper ads
● Non-skippable in-stream ads
● Masthead ads
● In-feed video ads
An account manager is setting up a new Google video campaign with an awareness goal andthey see Google video partners as an option. Why is it a good idea for them to opt in to Googlevideo partners?
● It’ll give them access to more engagement metrics to measure the impact of the
campaign.
● It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
● It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
● It’ll give them access to audiences on the YouTube mobile homepage.
You know that mixing ad formats is a good idea, but you aren’t sure which mix is mostappropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?
● Skippable in-stream ads and non-skippable in-stream ads
● Masthead ads and bumper ads
● Masthead ads and non-skippable in-stream ads
● Skippable in-stream ads and bumper ads
An account manager at a media agency is creating a new awareness Google video campaignthat uses custom audiences. They’re considering overlaying demographics and detaileddemographics with custom audiences in the new campaign. Why should they keep the twoaudience solutions separate?
● To prevent the average cost per view from increasing.
● To avoid the campaign not being able to run at all.
● So that the reach of the campaign won’t become restricted.
● So that there’s no limit on the types of video formats served.
A business owner is interested in running an awareness video campaign and wants to know whether the campaign shifted user perception or behaviour towards their products. What measurement solution should they use to find this information and when should they implement it?
● Active View, after the campaign receives over 1,000 clicks.
● Active View, before the campaign delivers any impressions.
● Brand Lift, after the campaign receives over 1,000 clicks.
● Brand Lift, before the campaign delivers any impressions.
A marketing manager has multiple video assets to work with and wants to create a Google video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?
● Use video ad sequencing and target CPM bidding.
● Use bumper ads on competitive video content.
● Select the best creative asset and run a single ad.
● Use masthead ads for a major sales promotion.
An account manager decides to use custom audiences for their new video action campaign. What implementation suggestion would you recommend?
● Layer as many audience types as possible within the same ad group.
● Use five of their best-converting placements from their display campaigns.
● Use 10 to 15 of the best-converting keywords from their search campaigns.
● Combine their custom audiences with demographic audiences in the same ad group.