You’ve relied on word-of-mouth marketing for years to run your small business, butnow you want to try a Video campaign to bring in bigger business. You think acampaign with the leads campaign goal would work best to help achieve your goal.What other action should you take to make sure your campaign is effective?

Jackson · August 27, 2026 ·

● You should cross-check your ad schedule against when you received leads.
● You should enable Google Ads conversion tracking.
● You should use the contact form to ask where potential customers learned about your business.
● You should ask your customers whether they saw your videos.