Your main goal is to drive sales through your company’s website, and you’ve been advisedto track conversion events like page visits and adding-to-cart.Why is tracking those lighter conversion events advisable?

● It’s advisable because they create greater loyalty among customers.
● It’s advisable because they have the same value as a primary conversion.
● It’s advisable because they can be predictive of a full sale.
● It’s advisable because they help increase brand awareness