● Purchase intent lift
● Core performance metrics
● Earned views
● Targeted observations
Google Ads Video Professional Certification
Which of the following accurately describes a primary benefit of video action campaigns?
● They expand campaigns to run on more places both on and off YouTube, and
drive more conversions while still optimising for the lowest CPV.
● They simplify campaigns to run only on YouTube and drive more conversions
while still optimising for the lowest CPV.
● They expand campaigns to run on more places both on and off YouTube,
and drive more conversions while still optimising for the lowest CPA.
● They simplify campaigns to run only on YouTube and drive more conversions
while still optimising for the lowest CPA.
A marketing manager used Reach Planner to forecast an awareness video campaign. Whatshould they keep in mind when setting up the video campaign to achieve similar reach to themedia plan?
● They should include keywords related to their products so that Reach Planner
can narrow down the campaign’s settings.
● They should make sure that the frequency cap added to the video
campaign matches the frequency cap set in Reach Planner.
● They should use Reach Planner after the campaign has been active for a
week so that it has relevant data to create more accurate planning.
● They should use Reach Planner from within their Google Analytics account so
that there are more insights to use in the plan.
A marketing manager is looking for a measurement solution for an upcoming awareness videocampaign. The solution should let them measure the share of views that the audience will have achance to see. What measurement solution should they use to achieve this and how can theygain access to it?
● Unique Reach and Frequency, accessible by contacting their Google team.
● Active View, accessible by adding appropriate columns to their statistics
tables.
● Unique Reach and Frequency, accessible by adding appropriate columns to
their statistics tables.
● Active View, accessible by contacting their Google team.
A business owner wants to run a video action campaign that reaches customers who alreadysearched for specific keywords on Google Search. Which audience solution should this businessowner prioritise?
● Custom Audiences
● Customer Match
● In-Market Audiences
● Demographics and Detailed Demographics
An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid fortheir new awareness video campaign, but they’re unsure what to base the figure on. What’s avalid way for them to determine the tCPM for the business’s new video campaign?
● Slightly inflate the average amount that the account manager is willing to bid
for this campaign.
● Use the estimate in the traffic estimator during campaign setup.
● Slightly inflate the estimate in the traffic estimator during campaign setup.
● Decide on the highest amount that they’re willing to pay for this
campaign
The marketing team of a skincare company has the primary goal of driving sales through theirwebsite. They set up a video action campaign to also track conversion events like page visits andadding to basket. Why would it be advisable for the marketing team to track these lighterconversion events?
● They can be predictive of a full sale.
● They have the same value as a primary conversion.
● They help increase brand awareness.
● They create greater loyalty among customers.
A business owner wants to track conversions for their video action campaign. But they’reconcerned that the campaign won’t track some conversions because many customers take extratime to make a final decision on purchases. What conversion-tracking best practice should thebusiness owner follow to make sure that conversions are measured accurately?
● Send a survey to existing customers asking about their checkout experience.
● Compare video ad interactions against the timing of completed sales.
● Ask store visitors where they heard about the company.
● Extend the conversion window to be longer.
A marketing manager wants to reach female users who are 35 to 44 years old with the help of aGoogle video campaign. Which audience solution should they use?
● Affinity Audiences
● Demographics and Detailed Demographics
● Life Events
● Custom Audiences
An account manager has been running a video action campaign for two weeks and still has 30%of their budget remaining. What should they do to increase delivery until the campaign is outsidethe budget cap?
● Add Contextual audiences
● Add skippable in-stream ads
● Change the frequency settings
● Change the bid strategy to CPM