Google Ads Creative Certification

It’s a powerful testing tool that helps boost campaign performance for a small additional cost. 

It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.

It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer. 

It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables. 

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Let the product shine, and be different, yet simple. 

Make people core to the story and be different, yet simple. 

Let the product shine and put the brand front and center. Make people core to the story and keep branding subtle. 

The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away. 

The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax. 

The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching. 

The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end. 

1:1 and 1.91:1 only 

1:1, 1.75:1, and 4:5 

1:1 and 1.75:1 only 

1:1, 1.91:1, and 4:5 

Provide multiple options for how viewers can take action. Include a generic call-to-action (CTA). 

Keep audio to a minimum so viewers focus on the call-to-action (CTA). 

Include a specific call-to-action (CTA). 

An aerial photo of a travel destination with the logo overlayed
An action shot taken directly from the app
An image of a plane in the sky with lots of blank space A zoomed out image of travelers enjoying a destination