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Google Ads Creative Certification
Which feature could help a retailer ensure that their Search ads accurately reflect details about their company’s annual sale?
Location insertion
Keyword insertion
Countdown customizer
Dynamic customizer
You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?
Use engaging pacing and tight framing.
Build suspense with a slow pace to start.
Set up scenes to be zoomed out so viewers can see all story elements.
Keep visuals low-contrast to avoid overwhelming viewers.
You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available. Which tool would enable you to launch your first video ad using these assets?
Video Creation Tools in Google Ads
Video Creative Analytics
Google’s ABCDs of effective creative
Ads Creative Studio
You’re selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance. Which image should you choose to meet this goal?
An image of your best-selling dishwasher with a white background
An image of someone using your best-selling dishwasher
An image of your best-selling dishwasher in a large kitchen scene
An image of the inside of your best-selling dishwasher zoomed in so customers can see the storage capabilities
Which action should you take if your goal is to optimize display campaigns before increasing budgets?
Add new assets multiple times per week.
Pause the campaign.
Remove and replace low-performing assets.
Replace all the assets at once.
Which of the following is a best practice when implementing an experiment?
Start with multiple hypotheses.
Assign two campaigns to each experiment arm.
Test one variable for each experiment.
Divide your audience into as many arms as possible.
You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?
You should feature products in only the first and last five seconds.
You should keep the value proposition and use case precise.
You should avoid humor as it’s more subjective.
You should focus on audio and supers to reinforce your message.
Which of these accurately captures Google’s ABCDs of effective creative?
Design-backed creative inspiration
Research-backed creative guidance
Research-backed creative rules to follow
Design-backed creative rules to follow
Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?
Draw on a wide palette of branding elements.
Keep audio to a minimum so viewers focus on visuals.
Only highlight the brand in the first five seconds of the ad.
Keep your brand subtle to avoid overwhelming viewers.