Let people take a primary role to humanize the story.
Put the focus on multiple people so viewers stay engaged.
Let people take a secondary role so the product shines.
Put the focus on people to get your brand or product noticed
Google Ads Creative Certification
For which of the following scenarios would Google’s experimentation tool be helpful?
Compare how two key audiences respond to two different video ads.
Compare how the same ad performs on TV compared to YouTube.
Compare the performance of existing TV creative to that of ABCDs-optimized creative.
Compare how the same audience responds to the same ad at different points in time.
App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?
Upload fewer creatives than previous app campaigns.
Provide identical videos with minor differences.
Provide identical videos cut to different lengths.
Use diverse creatives in content, theme, length, and orientation.
Which combination of elements best captures the key principles of Google’s ABCDs of effective creative?
Attraction, Branding, Connection, Direction
Attention, Branding, Connection, Direction
Audience, Branding, Creativity, Direction
Attention, Branding, Creativity, Direction
To improve the performance of video campaigns, how should you approach creative effectiveness?
Use research-backed creative guidelines and iterate with experimentation.
Continue running campaigns with existing creative and slowly introduce new variations.
Run an experiment with existing creative and use whichever one performs best.
Start with all-new video ad creative that’s already working well for other platforms.
You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?
Share multiple messages about the many ways this product solves a problem.
Make people core to the story and keep branding subtle.
Use technical jargon that will resonate with important audiences.
Use product demos and how-to’s to put the product in context
You’re creating your first video ad and your aim is to drive consideration for your brand’s offering. How should you hero the product?
Brand often, especially in the last five seconds.
Brand only at the beginning and end of the ad.
Brand often, especially in the first five seconds.
Brand only at the beginning of the ad.
You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?
Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
Making the brand known by pairing the logo with zoomed out shots
Emotional appeal through compelling storytelling to connect deeply with potential users
Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start?
Review the asset report labels.
Pause the campaign.
Add new assets that should perform better.
Duplicate the campaign.
What type of asset is not accepted for an app campaign?
Video
Image
Website
HTML5