Audience, Branding, Creativity, Direction
Attention, Branding, Connection, Direction
Attention, Branding, Creativity, Direction
Attraction, Branding, Connection, Direction
Google Ads Creative Certification
You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign. How can you use Google’s experimentation tool to acheive this?
Test multiple creatives against one important audience segment.
Test the same creative against two important audience segments.
Test multiple creatives against two important audience segments.
Test one creative against all important audience segments.
How frequently should you look at your asset report and replace low-performing assets for a Discovery campaign?
Daily
Bi-weekly
Monthly
Quarterly
Which of the following asset types would not be accepted for an app campaign?
Website
Video
Image
HTML5
You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective?
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on people to get the product noticed.
Focus on audio and supers to reinforce your message.
Set the context and include a clear call-to-action.
You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
Use tightly framed product shots with audio brand mentions.
Set up the problem the product solves and include a brand logo.
Use tightly framed product shots without audio to avoid overwhelming viewers.
Focus only on the brand logo and audio, and showcase the product after the first five seconds.
You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?
Brand only at the beginning and end of the ad.
Brand often, especially in the last five seconds.
Brand often, especially in the first five seconds.
Brand only at the beginning of the ad.
What is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?
Platform
Creative
Brand
Media
You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?
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When implementing an experiment, which of the following is a best practice?
Divide your audience into as many arms as possible.
Start with multiple hypotheses.
Test one variable for each experiment.
Assign two campaigns to each experiment arm.