● Upload customer information into Google Ads
● Enable Audience Expansion
● Create a Combined Audience
● Set up conversion tracking
Google Ads
A campaign report shows that Display ads are receiving high click-through rates, howeverappear to be producing fewer conversions than Search ads. What’s the best explanation forthis?
● Conversion tracking isn’t enabled currently.
● People that click on the Display ads are purchasing through another channel.
● People aren’t seeing the Display ads.
● An advertiser is focusing on view-through conversions rather than click-through
conversions
Anushka wants to create a Display campaign that will expand her company’s customer baseand reach customers with a high intent to purchase. What should Anushka do to accomplishthis objective?
● Include existing users from remarketing and Customer Match lists.
● Set up higher CPA bids for Custom Audiences.
● Combine Custom Affinity and Similar Groups into a single campaign.
● Set up lower CPA bids for In-market Audiences.
What type of users would an advertiser reach with a remarketing audience?
● People that have expressed a previous intent to purchase similar products
● People that visited the site
● People that have similar traits to the company’s current customer base
● People known to be passionate about the company’s product market
A business owner is creating a responsive display ad and, while doing so, reviews their adstrength. The owner sees that the system recommendation is to add more assets to improvethe strength of the ad.Why is it important to add more assets to their responsive display ads?
● Assets will be automatically pulled from a stock library if the recommended amount isn’t met.
● They can’t use certain features of the ad without the recommended amount.
● The ads won’t run without the recommended amount included.
● Having more assets means more ad combination possibilities to serve users.
What’s the best way to determine if a Smart Bidding strategy is still in its learning period?
● Use the Budget Performance Report.
● Use the Bid Strategy Report.
● Use the Performance Report.
● Use the Top Conversions Paths Report.
How should an expanding company’s marketing team set up new Display campaigns in order to get them off to an optimal start in terms of audience reach?
● Set a daily budget of at least 10 times their cost per acquisition.
● Apply weekly campaign end dates so that data can be compared more easily.
● Exclude tablet devices until the campaign has run for a week.
● Set highly specific location and language settings.
Mary works at a car dealership and has been asked to promote its top-selling models. Shehas a Google Ads account and is interested in using Display campaigns to achieve her goal.How can she best structure her account?
● She can allow the system to automatically structure the account around the different
car models that the dealership promotes.
● She can create separate ad groups for each car model that the dealership
promotes.
● She can create a single ad group to cater for all car models that the dealership
promotes.
● She can create separate accounts for each car model that the dealership promotes.
A family-friendly business has set up a Display campaign, but they’re worried thattheir ads may appear on content that’s not suitable for their brand image.Which campaign setting might they want to use?
● Frequency capping
● Content exclusions
● Bidding and budget
● Locations and languages
Which audience should an advertiser use to reach new customers with a high intentto purchase their products?
● Customer match
● Detailed demographics
● In-market
● Affinity