● He should focus on brand awareness and reach.
● He should focus on leads.
● He should focus on sales.
● He should focus on product and brand consideration
Google Ads
Esteban recently launched a Google Display ad campaign and wants to get a fullsense of its performance. A colleague of his on the marketing team suggested tryingout Google Analytics’ Model Comparison Tool. Why should Steve give that tool ashot?
● It shows how Display ads influence purchasing decisions exclusively in Google Ads.
● It shows how Display ads influence purchasing decisions across all marketing
channels.
● It shows a projected forecast of impression and click data if certain recommendations were applied.
● It shows a projected forecast of conversion data if certain recommendations were
applied.
Which type of Google audience should an advertiser attempt to reach if they’re trying toattract new customers who think like current customers?
● In-market audiences
● Remarketing audiences
● Similar audiences
● Life events audiences
What’s a best practice an advertiser can adopt after setting up a Discovery ads campaign?
● Adjust their bidding strategy every three days until campaign performance is steady.
● Follow up immediately with a campaign to re-engage previous site visitors using
custom groups.
● Wait two or three weeks before making any changes to their bidding strategy.
● Merge Discovery campaign reports with other Google properties
Carlos is creating a Discovery campaign with a target CPA of $5 but is unsure what his dailybudget should be.What plan should Carlos take in order to follow best practice?
● He should set a daily budget of at least $500.
● He should set a daily budget of at least $50.
● He should set a daily budget of at least $10.
● He should set a daily budget of at least $5.
What is a best practice for setting up awareness audiences for a Google Display adscampaign?
● Creating a separate campaign or ad group for each desired audience
● Using top performing keywords for custom audiences
● Tagging all pages within the company website or app
● Including existing users on remarketing lists
Henrietta recently launched a high-end clothing line and hasn’t investedmarketing dollars to promote the website yet. Her initial marketing objectiveis to reach a broad audience and help as many people as possible come to knowabout her new line.Which campaign goal should Henrietta choose to achieve her objective?
● Brand awareness and reach
● Product and brand consideration
● Leads
● Sales
How would you describe Discovery ads to someone who has never heard of them before?
● They’re a type of ad extension that encourage users to engage with the ads more
before clicking through to the website.
● They reach the right user at the right time while also understanding
consumers’ intent across Google properties.
● They give users the opportunity to quickly learn more about a business or product
with the help of an interactive guide.
● They reach users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
How do view-through conversions help to evaluate Display campaign performance?
● They present converting customers with a short survey, asking about their experience leading up to the purchase they completed.
● They tell you when customers see — but don’t interact with your ad — and
then later complete a conversion on your site.
● They determine various signals from placement and audience reports, then
narrowing down the best performing areas of a Display campaign.
● They identify and breakdown which traffic, exclusively from Display, resulted in
creating conversions.
Which scenario is the most appropriate use of the analysis from the Assets Report?
● Using new stock images recommended by the Assets Report.
● Only adding new assets once per week.
● Referring to the Assets Report’s recommendations after removing and replacing
high-performing assets.
● Replacing ads entirely upon learning from the Assets Report that more than two
assets are underperforming.