● Optimize the campaign for “add to cart.”
● Optimize the campaign for phone calls.
● Optimize the campaign for impressions.
● Optimize the campaign in-app purchases.
Google Ads
You want to track conversions for your Video action campaign, but you’re worried that yourcampaign won’t track some conversions because many customers take extra time to make afinal decision on their purchases.What conversion tracking best practice should you follow to make sure you accuratelymeasure conversions?
● You should ask store visitors where they heard about your company.
● You should send a survey to existing customers asking about their checkout
experience.
● You should compare video ad interactions against the timing of completed sales.
● You should extend the conversion window to be longer.
An account manager has been running successful Search and Display campaigns to driveaction and now wants to run a Video campaign with the same objective.Why would you recommend that the account manager keep the Video campaign in the sameaccount as the other campaigns?
● It’ll allow for faster approval by the system for new ads.
● It prevents Google Ads from double-counting conversions.
● More campaign extensions will be available for the Video campaign.
● The Video campaign will automatically use assets from the other campaigns.
If you’re trying to evaluate the performance of your first awareness Video campaign, whatfundamental metric should you use to measure the campaign’s success?
● Earned actions
● Conversions
● Display impression share
● Video played to
Although you’re aware that it’s a good idea to mix ad formats, you don’t know what mix ismost appropriate for your goal of efficient reach. Which mix of awareness ad formats shouldyou use?
● Skippable in-stream ads and non-skippable in-stream ads
● Skippable in-stream ads and bumper ads
● Masthead ads and non-skippable in-stream ads
● Masthead ads and bumper ads
If you create a consideration Video campaign and want to measure it through a Brand Liftstudy, when should you set up that study to get optimal control and exposed groups?
● You’d do it once the campaign ends.
● You’d do it before the campaign serves any impressions.
● You’d do it two weeks after the campaign starts serving impressions.
● You’d do it once the campaign first starts serving impressions.
After running an awareness Video campaign, you want to know whether the campaignshifted user perception or behavior toward your products.What measurement solution should you use to find out that information and when should youimplement it?
● You should use Brand Lift before the campaign delivers any impressions.
● You should use Brand Lift after the campaign receives over 1,000 clicks.
● You should use Active View before the campaign delivers any impressions.
● You should use Active View after the campaign receives over 1,000 clicks.
A Google Video campaign with “brand awareness and reach” selected as the campaign goalautomatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy.How does that benefit the campaign?
● By optimizing bids to put the campaign’s message in front of as many relevant
people as possible.
● By creating as many impressions as possible in line with the tCPM.
● By acquiring as many clicks as possible according to the daily budget that’s been set.
● By analyzing historical feedback and making adjustments to bids based on
performance signals.
Four weeks ago, a marketing manager started a Video action campaign. They addedIn-Market and Custom Audiences to the campaign two weeks later, and now they’ve spent80% of the campaign budget.What action should they take next to grow conversion volume?
● They should remove audience restrictions with run-of-network targeting.
● They should engage with website visitors by adding the Life Events audience type.
● They should add Demographics Audiences to re-engage with existing customers.
● They should re-engage with existing customers by adding Custom Audiences.
You want to create a Google Video campaign that has product and brand consideration asthe marketing goal. What solutions best align with that goal?
● Skippable in-stream ads and CPV bidding
● Bumper ads and CPM bidding
● Bumper ads and CPV bidding
● Skippable in-stream ads and CPM bidding