● They’re a type of ad extension that encourage users to engage with the ads more
before clicking through to the website.
● They’re a way to reach the right user at the right time while also understanding
consumers’ intent across Google properties.
● They’re a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
● They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.
Google Ads
Ray has been running Display campaigns for over a month, and sales haveincreased since he started. Even so, while the Display ads are producing highclick-through-rates, they appear to be producing fewer conversions thanSearch ads.What’s the most likely explanation for this assumption?
● Conversion tracking isn’t enabled currently.
● Ray is focusing on view-through conversions rather than click-through
conversions.
● People aren’t seeing the Display ads.
● People that click on the Display ads are purchasing through another
channel.
Juan is new to Google Ads and is looking to create online sales for a new business by usinga Discovery campaign.What advice should Juan keep in mind once he sets up his campaign?
● Adjust his bidding strategy every three or four days until campaign performance is steady.
● Follow up immediately with a campaign to reengage previous site visitors using
custom groups.
● Merge Discovery campaign reports with other Google properties.
● Wait two or three weeks before making any changes to his bidding strategy.
After clicking on an ad for an online store on a social media network, then seeing a paid search ad and then clicking on a Display ad, Hiroshi decides to buy something from the store. Which marketing channel would get credit for the conversion under the last non-direct click attribution model?
● Display channel gets 100% credit
● Display channel gets 33% credit
● Search channel gets 100% credit
● Social channel gets 33% credit
What campaign type and Smart Bidding strategy should an advertiser set up in a GoogleAds campaign in order to show ads across YouTube, Discover and Gmail feeds to get as many sales as possible within a set budget?
● Shopping and Target CPA
● Sales and Target ROAS
● Discovery ads and Maximize conversions
● Discovery and Maximize conversion value
Archie works for a car retailer and is setting up a Display campaign for its most expensive line. He is now ondering whether he needs to alter their view-through conversion window. What factor will he need to consider in determining this?
● Whether the sales cycle for that model will be longer than the default window
● Whether the sales cycle for that model will be within the default window
● Whether a longer window will make the campaign look more impressive
● Whether a longer window will skew regular conversion data
How should an advertiser set up a Display campaign if they want to make $4 of revenue forevery dollar they spend?
● They should assign a Target CPA of $4.
● They should assign a daily budget of at least $400.
● They should set a conversion rate of 25%.
● They should set a Target ROAS of 400%.
In setting up a similar audiences list for a Google Ads campaign, Antonio is wondering whether he needs to exclude people from his original remarketing lists. Acolleague tells him he doesn’t need to do this. Why does the colleague tell him this?
● Because similar audiences don’t have any association with remarketing lists.
● Because similar audiences use existing remarketing lists to get as much reach as
possible.
● Because similar audiences will automatically remarket to existing leads if it identifies potential value in them.
● Because similar audiences lists automatically exclude people so that only new
leads are reached.
Which campaign setting should a family-friendly business use for a Display campaign toprevent their ads from appearing on content unsuitable for their brand?
● Bidding and budget
● Frequency capping
● Locations and languages
● Content exclusions
Rina is looking to expand her marketing initiatives with a Discoverycampaign. What’s a good source of images she might use?
● YouTube
● Her most successful social marketing campaigns
● Websites similar to her own
● Google Images